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Mahindra Ssangyong

Mahindra Ssangyong

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Published by akshay_minhas82
Mahindra Ssangyong
Mahindra Ssangyong

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Published by: akshay_minhas82 on Mar 11, 2013
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11/13/2014

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Group 5 and Group 8Akshay MinhasArun YadavNilutpal HazarikaVikas Aggarwal
 
Part of Mahindra Group
Mahindra & Mahindra (M&M) : one of 
India’s
largest auto
manufacturer
Headquartered in Mumbai
Genesis: 1945 in Ludhiana
Started with assembly of 
Willy’s
Jeep in India under license (1947)
Ranked 21
st
in Fortune 500 India
(2011)
Product portfolio now includes:
2 wheelers, SUVs, Sedan, School buses, LCVs, HCVs, Evs, Military Vehicles, Farmequipment
Foray into global markets
US, Italy
, SAC, PRC, Egypt, Brazil
 
Genesis: 1954 in Korea
Headquartered in Seoul
Product portfolio includes:
Premium SUVs , RVs, luxury sedans, Pick ups, Vans
Started as 2 different companies
Ha Dong-hwan Motor Workshop (1954) and Dongbang Motor Co (1962) ;Merged into Ha Dong-hwan Motor Co (1963)
Acquired by Ssangyong Business Group in 1986
Technology partnership with Daimler-Benz in 1991 todevelop SUVs

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