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Building Brand Strategy Hoaloc Mangoes

Building Brand Strategy Hoaloc Mangoes

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Published by dotanhung

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Published by: dotanhung on Mar 04, 2009
Copyright:Attribution Non-commercial

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09/25/2010

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BUILDING BRAND STRATEGY FOR HOA LOC SWEET-MANGOES  AND SUGGESTION TO APPLY FOR SOHAFARM 
 Tutor: Dr. Bui Thi Lan HuongPresenter: Huynh Phuoc NghiaCFVG – Intake 14, MBA program
 
AGENDA
I.INTRODUCTION
Fruit sector and Hoa Loc mangoes
Problem statements
SOHAFARM introduction
II.LITERATURE REVIEWIII.RESEARCH METHODOLOGY
Data collecting
Conducting survey
Interview
IV.ANALYSIS AND FINDINGSV.RECOMMENDATION & CONCLUSION
 
INTRODUCTIONFruit sector:
 –Vietnamese fruit industry is slow growth –Competition from Thailand, China (domestic and internationalmarket) –The overall long-term programming does not pay attention –Lack of technology apply in fruit production
Hoa Loc mangoes:
 –A famous mango of Vietnamese –The origin of Hoa Loc mangoes is the south of Vietnam. –Might invest to produce large scale (~ 16,000 ha in Vietnam). –More economic values and nutrition than other mangoes. –Export advantage in international market (Japan, China, Others).

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