Agencies like: Blueprint Social, Social Chorus, BlogFrogC. Not all bloggers are created equally1. Size matters, but it isn’t everythinga. How to gauge a blog’s size? (About page, media kit, social medianumbers, Compete.com, Alexa.com)2. Look at social media presence, interaction, fan engagement3. Look at previous sponsored posts to see what the tone & quality is4. Start small to get a feel for blogger and her level of professionalism, andwhether the relationship will work or notD. Approaching Bloggers1. Know what motivates your blogger (when in doubt, ask)2. Keep it "you" focused, not "me" -- what’s in it for the blogger?3. Start with a small request4. Qualify yourself - let blogger know if you have worked with other bloggers, or what your intentions are5. Be honest6. Let them know why you chose them - and be specificV. How to maximize results from your partnership A. Set out clear expectations on both sides before you begin. At minimum:-Specific dates, specific “deliverables” (ex. a blog post, 2 tweets, FB mention, etc)-What are the measurable outcomes? Ask blogger to estimate -- how manypageviews, how many FB shares, how many RTs, how many repins? Is there a way totrack them?-Don’t add requirements after a deal has been struckB. Keep the lines of communication openC. Provide support in the form of -- product information, brand messaging, photos, anyavailable assets you have that will help the blogger promote your brandD. You get what you pay for -If you are not paying, keep your expectations lower -If you are paying, be specific about your expectations/requirementsE. How can I make sure the blogger will promote my product in a way that is compatiblewith my brand messaging?1. Provide brand assets2. Give blogger background info, do’s or don’ts3. Do your homework before you engage a blogger 4. Again, start small with bloggers to build trustF. Reciprocate: Promote blogger 1. Share blogger’s sponsored material on your social media channels2. Share blogger’s other relevant content on your social media channels3. Become a fan of the blogger 4. What can you provide them that they don't already have access to?
How to work with Bloggers to Maximize Product Promotion
Heather Mann -firstname.lastname@example.org- Beckie Farrant -email@example.com
Alexa Westerfield -firstname.lastname@example.org