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PN Twitter Guide

PN Twitter Guide

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Published by Porter Novelli
A simple overview of Twitter from Porter Novelli, the global PR agency. It briefly looks at what Twitter is, how you can get started , what tools you can use to make the most of it as well as some top tips for Twitter usage.
A simple overview of Twitter from Porter Novelli, the global PR agency. It briefly looks at what Twitter is, how you can get started , what tools you can use to make the most of it as well as some top tips for Twitter usage.

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Published by: Porter Novelli on Mar 04, 2009
Copyright:Attribution Non-commercial

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11/20/2010

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The PN Guideto everything Twitter
 
What isTwitter?
Technically Twitter is a microbloggingplatorm that asks its users to answerone simple question – ‘What are youdoing?’ – in 140 characters or ewer. Inreality it is ar more than that. Despiteits basic premise and the strict characterlimit, which means each message needs tobe concise, Twitter has developed into avibrant conversational tool.Those who use it value it as a way torapidly share and discuss inormation,opinions, news and content with a wide-ranging group o ollowers. Businessesare using it as way o extending theircustomer service, keeping interested partiesup to date on their latest news and givingexclusive deals to their Twitter ollowers.The benets o using Twitter are obviousor personal use but many companies arealso using Twitter in a variety o ways.Twittter can be used to:
•Complementexistingcustomerservice•Buildrelationshipsandnetworks•Directpeople’sattentiontogoodthings•Listentowhatpeoplearesayingabout
you – both good and bad
•Respondtocriticismandpraise•Breaknewsfasterthanothersources•Conductsurveys•Helpwithbusinessdevelopment,if
your prospects are online
•Createabackchannelateventsfor
instant eedback
 
Types o update
@Replies
Twitter messages can be addressed to aspecic person by using the @ symbolalong with their name.
Example:“@porternovelliHey!What’sall
the uss about this Twitter?”
Itisthe@Repliesfeaturethathas
enabled Twitter to become primarily aconversation tool. There are three settings
for@RepliesforwhenyouuseTwittervia
the webpage which can be ound underthe notices tab on the account settingspage. You can chose to:
Seethe@Repliestotheonlypeopleyou
are ollowing - this means you will only
seean@Repliesinyourtimelineifyouare
ollowing both the person sending and theperson receiving the message. This is thedeault setting or Twitter.
Oryoucanseeallthe@Repliesfromthe
people you are ollowing, even i they aredirected at people you are not ollowing.
Oryoucantakeoutall@Replies
 rom your timeline, which means youwould never a see a reply rom anyoneyou are ollowing.It is also worth noting that the Twitter
webinterfaceonlypicksup@Replies
intended or you i they are at thebeginning o the message.
Direct messages
Twitter’s ‘DM’ unction communicatesprivate messages between users. Thesemessages are sent to the recipient’s directmessage inbox and are not published tothe Twitter stream or everyone else tosee. You can send a DM to anyone whoollows you but you cannot send a DMto a person you ollow, unless they alsoollow you back. This is a measure put inplace by Twitter to try and prevent usersbeing spammed.Example: “d porternovelli So can youtell me o the record how to use theDM unction?”
Gettingstarted
Signing up or an account is simple andtakes two minutes. Simply visithttp://twitter.com and click the ‘join theconversation’ button. You will then beasked or a username, your real name andemail address. Once these are suppliedyou’re ready to start tweeting.There are several dierent ways to postupdates to your Twitter prole. You canpost updates directly rom the Twitterwebsite or you can also post to yourTwitter prole using a mobile phone or athird party application. While unctionalityo the Twitter website is quite basic, oneo the reasons or its success so ar is thatit allows sotware developers to createthird-party clients, such as Twhirl andTweetdeck, which can be used to reneand aid your Twitter use. There are alsodierent types o update that you canmake, depending on whether you aretalking generally, responding to one ormore people or sending a private message.

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