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Campaign Creative PresentationFebruary 26
th
, 2009
 
Key Objectives:
 _Clear, precisecommunication _Activatable, visualand engaging _Points to one thingonly
 
The Symbol
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 _The RedAidsribbonwasdeliveredthroughexcellent point of saleactivitythatcausedcontagiouswordof mouth. _In the samemanner, thiswillbespreadvirtuallyand in a guerillastreetmarketing processappearingin more and more places indifferentguises in the lead-up to Copenhagen _The main take-out? It’stime for ClimateJustice
 
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