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Digital Publishing Is Now Truly Global:IPA Endorses EPUB 3 as Global Publishing Standard
Geneva, 12 March 2013
For immediate release
The International Publishers Association (IPA) recognizes EPUB 3 as a preferredstandard format for representing HTML and other web content for distribution assingle-file publications. IPA recommends that publishers and their national
publishers’ associations familiarise themselves with EPUB
3 and explore whether and how they can make best use of its functionalities.
Meeting in New York earlier this month, the Board of IPA endorsed the EPUB standard,and in particular its current version EPUB 3, for the following reasons:
IPA believes that a competitive and diverse digital environment requires the wide-spread adoption and use of free and open standards for digital content by pub-lishers, technology providers, and distribution platforms.
Open standards that are collaboratively developed and vendor-independent pro-vide an inclusive context which gives publishers great freedom in the way theydevelop their digital businesses.
Standards must be developed through transparent, inclusive and business model-neutral standards bodies. The international publishing industry is adequately rep-resented, together with other stakeholders, in the governance of the InternationalDigital Publishing Forum (IDPF), the global trade and standards organisation ded-icated to the development and promotion of electronic publishing and contentconsumption.
EPUB 3 is semantically enhanced, reliably navigable, and enables publishers toprogress from producing static documents to creating interactive experiences.
With EPUB 3, content can be encoded into a distributable publication file that isinteroperable across devices and can adapt smoothly to different sized displays.
EPUB 3 is a truly international e-book standard. It fulfils the requirements of pub-lishers around the world, including by supporting global language requirements,such as vertical layout, alternative writing, and page progression directions, aswell as other typographic capabilities needed to express the wide range of worldlanguages.
Furthermore, EPUB 3 can be made fully accessible to print disabled readers.
Mr Bammel, IPA’s Secretary General, said: “
Digital publishing is now truly global. IPAstrongly urges all publishing industry stakeholders to adopt EPUB 3 so that thepublishing industry can achieve an interoperable and fully accessible global standard for e-books and other digit