Yr 13 OCR Media Studies

Advanced Portfolio Evaluation: Brand Identity

Learning Objectives: 1. To evaluate how effectively you have created brand identity across your Advanced Portfolio productions.

What is Brand Identity?

How have you created Brand Identity?

TASK: Make a list of all of the ways your three productions are linked to each other. Are they recognisable to the audience as part of a brand? Also, note down any features that do not fit the brand identity you have tried to create.

How effective is the combination of your main product and ancillary texts?
TASK: On your blog record an answer to the question above. I recommend that you create a Prezi to do this, including: Your music video footage Images of your Digipak Images of your webpage Explanatory notes detailing the links between the texts, and how effective they are Evidence from your audience research (if you have any)

MASLOWS HIERACHY OF NEEDS