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Marketing Research of Graduates

Marketing Research of Graduates

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Published by manojaggarwalniilm

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Published by: manojaggarwalniilm on Mar 05, 2009
Copyright:Attribution Non-commercial

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03/25/2011

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 A REPORTONPERCEPTION OFGRADUATESREGARDING WORKPLACEEXPECTATION(AN EXPLORATORY STUDY)
SUBMITTED TO:Mr. RAJESH SHARMA(FACULTY OF NIILM CMS)SUBMITTED BY:MANOJ AGGARWAL (27120)AMBIKA GUPTA (27026)PGDBM 2007-09SECTIO
N
A
 
Acknowledgement
We would like to acknowledge the contribution of the following groupsand individuals to the development of my project:We would like to give a special thanks to Mr. Rajesh Sharma (Faculty of NIILM CMS) for giving me this project and explaining the concept of theproject. The college directed me to a wide range of resources on the web andin the library stacks. MANOJ AGGARWAL AMBIKA GUPTA2
 
ABSTRACT
This research outlines the results of a study which investigates the perceptions of graduates regarding workplace expectations. A literature study provides atheoretical foundation which explains the nature of graduates' workplaceexpectations. An empirical survey was conducted, using a self-administered questionnaire, which was completed by prospective graduates at two tertiary institutions. This sample was selected in terms of the proposed restructuring of higher education institutions. Eleven null-hypotheses, investigating relationshipsbetween the dependent and independent variables, are tested by means of specificstatistical methods, such as
analysis of variance
and 
correlation coefficients.
The results showed do not showed much differences between workplaceexpectations of graduates
(dependent variables)
and classification data
(independent variables)
. Specific guidelines are provided to ensure the creation of more realistic graduate expectations before entering the workplace.
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