Fig 3 - Recession
Within this period of time we have seen rising numbers of unemployed people within the UK. This has beenreected in the number of search queries looking for help relating to benets and job opportunities. This trendgraph should also allow for an increase in use of broadband users within the UK and an increase of awareness of DWP (Department of Work and Pensions) content that is available over the internet. The nal query, “jobcen-treplus” uses a URL search, reassuring us all the domain names are commonly used as search queries in the searchengines.Google InSights has a tool that measures “Growth relative to category”. This helps put the rise and fall of searchqueries into perspective in comparison to many search queries within a specic sector. This allows for the everincreasing number of unique and long tail search terms used by a public that have learned how to search using lessgeneric search queries.What we are seeing is a slow drop in people even thinking about moving house since Autumn 2007, with agrowing increase toward renting within the “Real Estate” category.Looking at the last 12 months in detail, we are beginning to see a reduction in consumer condence in the market,showing even less queries in both the rented and buying markets. This is suggesting that the public are staying putuntil the economy starts to show signs of recovery of social media over the latter period of 2008.
Fig 4 -Job Centre (Blue), Job Centre Plus (Red), JobCentrePlus (Yellow)
2004 2005 2006 2007 2008-100 %Fig 5 -Cheap Mortgages (Blue),Flat to rent (Red)
Febuary 20082004 2005 2006 2007 20082004 2005 2006 2007 2008