Professional Documents
Culture Documents
Nokia
Decreasing market share of Symbian phones Superior Apple and Android phones grabbing market shares Mass feature phones under attack from cheap Chinese competitors Microsoft brand an advantage in the large US market
Microsoft
Mobile platform considered as the future of online activity Non-existing presence in the mobile OS market Only option to enter the mobile devices market
Nokia
Allowed to make changes to the Windows UI unlike other partners Expertise in operator billing to ensure participants in the windows phone ecosystem To deliver mapping, navigation and location based services
Opening a Nokia branded global application store using Windows marketplace
Microsoft
Joint developer outreach, application sourcing and developer free registration for Nokia developers Strength in advertising, social media, gaming(Xbox Live)
Bing search services across the device portfolio Running royalty from Nokia
Other Issues
Precursor to merger like the one happened with Sony and Ericsson Confidence of employees lost
Culture
Local Finnish culture which deliberately alienates foreign counterparts Masculine culture with deals brokered in Faunas Lack of innovation and lengthy product development times
Organizational Structure
Adoption of strategy to American market Size of Nokia can block fast decision making
Integration of Windows with Nokias lower end mobile phone segment Evolution of windows marketplace to match Appstore and Android marketplace Negative reaction from investors and fall is share price of Nokia Too many platforms for Nokia to focus (Windows, Symbian and Meego) Tablet market picking up, giving strong competition to Windows PC market Integration of Windows phones with Windows PC