Description

Over the last few decades, Web technologies have dramatically changed the way that companies conduct business with their customers, partners, and employees. What began as a static store for public information has become a dynamic, evolving environment for managing customer relationships, collaborating with partners, and communicating with employees. Because of the explosive growth of online channels, companies are struggling to manage Web sites and applications, especially in terms of managing content targeted for different audiences in a global environment. As the reliance on Web content has increased, so has the demand for a solution that empowers both business and IT users with the tools they need to efficiently and effectively manage multiple, complex Web sites.
As a result of this explosive transition in the marketplace, the technologies used to create and manage Web sites are evolving to meet the dynamic needs of the business. Web Content Management (WCM) is the discipline of managing and controlling large, dynamic collections of Web material, such as HTML documents and their associated images. WCM technologies facilitate page control, auditing, editing, and lifecycle management to enable business users to manage Web content without relying on IT resources to perform administration tasks. Although WCM technologies are not new to the marketplace, the last several years have seen an increased focus on providing a unified solution that can provide end-to-end capabilities for managing the Web content publication lifecycle in support of globalization and localization of sites.
Microsoft has responded to these changes by delivering a WCM solution that combines the rich features of a traditional content management system with a unified, enterprise WCM platform—all delivered with the usability of Microsoft® Office SharePoint® Server 2007.