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Quetsol Media Advisory

Quetsol Media Advisory

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Published by Habla Guate
Quetsol Investment Kit 090212
Quetsol Investment Kit 090212

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Published by: Habla Guate on Mar 14, 2013
Copyright:Attribution Non-commercial

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12/02/2014

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Solar Power CEO Refuses to Turn ON His Lights
 
(GUATEMALA CITY, GUATEMALA) On February 18th, 2013, Juanish Rodriguez,founder of the Guatemalan solar company Quetsol, will be turning his lights OFF until hecan turn lights on for millions in his home country.Via the crowdfunding platform Indiegogo, Quetsol is seeking the $50,000 it needs tolaunch a Pay-As-You-Go (PAYG) solar power kit. The new model bridges the gap betweenthe high price of solar
technology and the severe energy needs of Guatemala’s poorest rural
communities without access to electricity.
To get a sense of this technology’s potential, do the following: Imagine a woman
that livesin an indigenous community three hours by foot from an electrical grid. She wants power inher home so that her children can read and she can spend time with her family at nightwithout inhaling kerosene fumes. She has heard that solar power can reach anywhere
 — 
shecannot access electrical lines, but the s
un is within everyone’s access— 
but cannot see howshe can scrape together the upfront cost to purchase solar technology when her family canbarely afford candles.
 
Now imagine a scenario in which Juanita gets solar power into her home right awaywithout ne
eding to pool together her next six month’s savings. From each month’s earnings,
she decides how much to contribute to her electricity and buys it only as she needs it.Imagine a solar company that allows Juanita to invest in a permanent energy solution at thespeed that she can afford because they believe income grows
after 
a home has electricity.This last scenario is the one that Mr. Rodriguez will be unplugging his own lights to make areality. The PAYG model is the innovation that the solar industry has been lacking when it
comes to reaching the world’s poorest communities. It makes solar a realistic energy source
for the 2.6 million Juanitas in Guatemala, and 1.6 billion throughout the world, who rely oncandles and kerosene to light their homes. By eliminating the high upfront cost thatprevents millions of people from purchasing solar, PAYG opens up renewable energy tothousands more. And by providing an easy financing option
 — 
pay-when-you-can vs. pay-on-this-date
 — 
it will get this solar into more homes, faster.In fact, Quetsol expects to see sales increase by 1700%, distributing 100,000 kits and
reaching over 505,000 people in the next five years. While Quetsol’s current solar kits save
clients 20% of their previous candle and kerosene costs, the new model elevates this to 44%savings. The most promising aspect, though, is that a Pay-for-Service model like this onehave the potential to be replicated as easily and successfully as telecommunicationcompanies have done so throughout the world.So, one last scenario to imagine: A new generation of utility companies that drive ruraldevelopment and protect the environment at the same time.The first prototype is currently being tested, but Indiegogo is the critical next step forward.Contributors will be able to directly sponsor a family if the campaign goal is reached. Theminute that the campaign goes live, Mr. Rodriguez will sit in a pitch-black room and refuse

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