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Werb Katherine 3562W Planning Proposal

Werb Katherine 3562W Planning Proposal

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Published by: werbx0042608 on Mar 06, 2009
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06/16/2009

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Introduction
Problem StatementTo increase visibility of WWPI in the clinical research, trials and public healthinitiatives field. This will be accomplished through creating a Public Relations(PR)/Communications plan that will allow WWPI to strengthen existing relationships andto build new ones.Overview of Research Strategy
Primary Research
o
Interviews
Employees
Clients
Secondary Research
o
 News articles
o
Other reading related to:
Consulting
MN Public Health Initiative FundingWill and Will NotThis proposal will look at ways that WWPI can strengthen their brand and their relationships within the field of Minnesota public health initiatives and clinical trialresearch. This proposal will not investigate paid advertising methods or re-branding.Statement of OrganizationThis proposal is intended to express the goals, timeline, qualifications, anddeadline for acceptance/response from WWPI. This is intended to give the organization arealistic view of what they can reasonably expect in terms of deliverables.
Body
GoalsThrough the course of my research, it is my aim to determine the following:1.Employee attitudes towards WWPI.2.Attitudes and perceptions of WWPI from its publics.3.The current climate for public health initiatives in the state of Minnesota.Research StrategiesInterviewsFor the interview process, I will question WWPI’s employees Pam and Helen. Iwill also contact Geri and Darla. Geri and Darla are past clients and co-workers.Questions asked will include those regarding perceptions and attitudes of WWPI as wellas gathering more information about state of Minnesota public health initiatives, clinicalresearch trials and consulting.

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