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Information in this document is the property of Craig Borglum. Nopart of this document may be duplicated, transmitted, distributed,resold or reproduced in any form or by any means without priorwritten permission from Craig Borglum. Unauthorized duplication of this material in any form is strictly prohibited. Violators will beprosecuted to the fullest extent of the law.
Instead, we encourage you to link tohttp://www.GoogleSlam.com if you find the information in this documentvaluable and wish to tell your friends about it.
Copyright 2009 Craig Borglum All Rights Reserved
Presents
 
“
The Dothan Lawn Care Caper
”
 
 You are reading this report because
you would like to learnhow to rank higher in the search engine (
SE
) return pages (SearchEngine Return Pages aka
SERP
’s).
To rank higher in the SERPs
requires two basic things:
on
pageand
off 
page search engine optimization (SEO). Although this reportwill focus mostly on the latter, without correct on-page SEO, the off page links will not work as well as they should.
This is not a manual on SEO theory
. There are far better onlineresources regarding how SEO works. This is a
nuts-and-boltsapproach
on what has worked well for me over and over again. Allof my clients are "above the fold" (the portion of the computerscreen that you can see without scrolling down) or number one fortheir target keywords. This is a report on what steps I took to take a brand new websiteand compete against a well entrenched site that had 7 out of 10results on the first page of Google. A daunting challenge, to be sure.Search engines, especially Google, highly favor older domains. Butmy website was brand spanking new! How in the world was I goingto compete with this older, well linked site?Using the following tactics, I brought my website to
#1
on
Google
and
#1 on MSN
, in
one month
.
 
And I didn’t even use all the tactics I outline below due to the 30day timetable that I placed on myself. If I had given myself a morereasonable timetable like 90 days, I would absolutely have ownedthat page.If you take
action
on the steps that I cover below,
 you
will own
your 
Google page in 90 days or less!
Make sure to bookmark or “favorite” the following links asyou check them out.
Chapter 1
The Basics
Most of you reading this will already know the following information.I'm including it for those that don't.
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