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INTRODUCTION
Company Overview
Company NameHonda Motor Co., Ltd.Head Office1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, JapanTel: +81-(0)3-3423-1111EstablishedSeptember 24, 1948President & CEOTakeo FukuiCapital¥86 billion (as of March 31, 2008)Sales (Results of fiscal 2007)Consolidated: ¥12,002,834 millionUnconsolidated: ¥4,088,029 millionTotal number of employeesConsolidated: 178,960 (as of March 31, 2008)Unconsolidated: 26,583 (as of March 31, 2008)Consolidated subsidiaries397 subsidiaries (as of March 31, 2008)
Chief Products
Motorcycles, automobiles, power products
What is Honda?
Honda is an entity that realizes the dreams of individuals and spreads joy to people.
 
Honda's philosophy, unique corporate culture, pursuit of challenges that fulfillindividuals' dreams and variety of products and activities born of challenges will remainthe foundation of the Honda brand. We will continue building on our history of realizing people's dreams.
HONDA MISSION STATEMENT
We see the world not as it is, but as it could be. We see the world through the eyes of dreamers. Because we are acompany founded by a dreamer. And we are a company built on dreams. We see the pursuit of impossible dreams as an empowering force, capableof producing revolutionary ideas. Dreams inspire us to create innovative products that enhance human mobility and benefit society. Hondaencourages all of its associates to pursue their dreams. And it's our missionto share these dreams with others and to make them a reality. We see "The Power of Dreams" as a way of thinking that guides us and pushes us forward. The strength of our company comes from this philosophy — which is based on the visionary principles of our founder,Soichiro Honda. We see things from a global perspective, always striving to create and produce products of the highest quality at a reasonable price for worldwide customer satisfaction. The power of Honda's dreams willcontinue to lead to new insights and technologies in automobiles,motorcycles, power products, parts and other fields of mobility. We see it as our responsibility to serve humanity through our globalcommitments to helping protect the environment and enhancing safety in amobile society. In every endeavor we pursue, we strive to be a companythat people all over the world want to exist. We see a bright future fueled by the Power of Dreams. Can you see it, too?
Honda's Driving Force
The expectations and appreciation of people around the world for our dreams.
 
People see Honda as pursuing its dreams and always remaining a step ahead of the world.This image and the people’s appreciation of our outlook will continue to be the drivingforce of the Honda brand
Honda's Goal in Branding
To create a brand that is supported by people’s expectations and appreciation.
Global Brand Slogan
Everyone has a dream, some goal or activity that gives their life a deeper meaning andsparks passion. When we pursue a dream, we feel empowered. This power, in turn,connects us to others who share the same dream. It gives us the strength to overcomegreat challenges and inspires us to spread the joy of our dreams to others. Ultimately, the power born of a dream is a creative force, capable of producing revolutionary ideas.Honda encourages all is associates to pursue their dreams. That is why we say we are acompany built on dreams. In the new century, the power of Honda's dreams will continueto lead new insights and technologies in automobiles, motorcycles, power products, partsand other fields of mobility that are just beginning to be imagined.Dreams are the very essence of Honda. The dreams of our associates, customers, andsupporters make Honda what it is today. Our highly original ideas and free thinking havesurprised the world on many occasions. Honda will continue to be Honda in the 21stcentury as long as we have our dreams and original thinking. We will keep on dreamingand challenging ourselves to realize our dreams.” What will we come up with next?” Wewill continue creating exciting products and realizing people’s dreams and expectations.
Our slogan
For Honda to remain Honda, and for everyone to realize their aspirations, we must believe in "The Power of Dreams 
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Michael Hall Phd

I am an American living in China, I purchased a Honda and took it to a dealer for repair. The work was never preformed and when I called Guandzhou to complain the told me they would take care of my problem with the dealership in Qionghai. Guess what she called back and said that store wasn't listed with their office. However later that day I found out it was. They found their own Honda dealership DUH. I was lied to repeatedly by the Honda dealership. They told me they would take care of everything just leave my car there. After 5 days I was informed they have not even started the work on my car. It is a long story of all the things they promised they could do. But when it came to the end the story changed over and over again. Once again I called them to lodge a complaint I was treated very rudely and unprofessionly.So I asked to speak to her boss and she said she was the boss, not willing to let it go. I said give me the number for the World Headquarters in Japan. Not only did she refuse me that number , she informed me," Bluntly Japan cannot help you I am the top person in China." Complaining to Japan will never happen they don't care. Now I am sure this is not the case so I am attempting to still contact their complaint department in Japan But no such luck yet In any case since sound truck with 10 ft x 16 billboards are widely used for advertisements in China I sincerely believe I shall rent one and have them drive around this city till I get results. Thanks for the Internet, next after I send this to everyone who may take up this matter I shall rent an Asvertisment truck, and on to You tube next M Hall PhD

reply04 / 07 / 2009
Michael Hall Phd

I am an American living in China, I purchased a Honda and took it to a dealer for repair. The work was never preformed and when I called Guandzhou to complain the told me they would take care of my problem with the dealership in Qionghai. Guess what she called back and said that store wasn't listed with their office. However later that day I found out it was. They found their own Honda dealership DUH. I was lied to repeatedly by the Honda dealership. They told me they would take care of everything just leave my car there. After 5 days I was informed they have not even started the work on my car. It is a long story of all the things they promised they could do. But when it came to the end the story changed over and over again. Once again I called them to lodge a complaint I was treated very rudely and unprofessionly.So I asked to speak to her boss and she said she was the boss, not willing to let it go. I said give me the number for the World Headquarters in Japan. Not only did she refuse me that number , she informed me," Bluntly Japan cannot help you I am the top person in China." Complaining to Japan will never happen they don't care. Now I am sure this is not the case so I am attempting to still contact their complaint department in Japan But no such luck yet In any case since sound truck with 10 ft x 16 billboards are widely used for advertisements in China I sincerely believe I shall rent one and have them drive around this city till I get results. Thanks for the Internet, next after I send this to everyone who may take up this matter I shall rent an Advertisement truck, and then on to You tube videos next Anyone have the phone number and e mail address for the CEO of Honda M Hall PhD

reply04 / 07 / 2009
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