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Market Segmentation in Print Advertisement- The Example of Universal Studios Hollywood

Market Segmentation in Print Advertisement- The Example of Universal Studios Hollywood

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Published by Tanmeet_Gujral
According to a 2012 report by Research and Markets, the US amusement parks and arcades industry currently boasts of a $15 billion market (Research and Markets, 2012). With brand name amusement parks such as Walt Disney, Sea World, Universal Parks and Resorts, and Six Flags consuming a large portion of the market share, individual companies have to make sure that they stay on top of their marketing game to win over customers and build profits.
Most amusement parks are run as theme parks and involve a specialized range of activities and rides that revolve around the theme. The parks provide a popular source of entertainment and leisure for families, groups and individuals alike. The Universal Studios Hollywood theme park is a part of the parent company Universal Parks and Resorts, and operates a movie and television based theme park. They market themselves as a place where everyone’s fantasy of going behind the scenes of a movie can come true. The park boasts of mind numbing, thrilling, and exciting rides and 3D experiences that one won’t soon forget.
According to a 2012 report by Research and Markets, the US amusement parks and arcades industry currently boasts of a $15 billion market (Research and Markets, 2012). With brand name amusement parks such as Walt Disney, Sea World, Universal Parks and Resorts, and Six Flags consuming a large portion of the market share, individual companies have to make sure that they stay on top of their marketing game to win over customers and build profits.
Most amusement parks are run as theme parks and involve a specialized range of activities and rides that revolve around the theme. The parks provide a popular source of entertainment and leisure for families, groups and individuals alike. The Universal Studios Hollywood theme park is a part of the parent company Universal Parks and Resorts, and operates a movie and television based theme park. They market themselves as a place where everyone’s fantasy of going behind the scenes of a movie can come true. The park boasts of mind numbing, thrilling, and exciting rides and 3D experiences that one won’t soon forget.

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Categories:Types, Business/Law
Published by: Tanmeet_Gujral on Mar 15, 2013
Copyright:Attribution Non-commercial

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11/11/2013

 
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