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Zoo zoo Case

Zoo zoo Case

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Published by RockShaw
Case presentation
Case presentation

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Categories:Types, School Work
Published by: RockShaw on Mar 15, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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Vodafone Zoozoos
 
History
Dec 2005: Entered IndiaNov 2006: Acquired HTILMarch 2007: Controllingstake in HEL(52%)September 2007:Rechristened as Vodafone
Prior TVC
Sept 2007: “Change is good” &“Make the most of now”
 Oct 2007: Regional festivals andschemes.Dec 2007: Alerts services likeAstrology alerts.
Apr 2008: IPL season 1 “Happy tohelp”
 Dec2008: Value added services likefriend circle
Zoozoo Campaign
Apr 2009: IPL season 2:Launch of zoozoos*30 different TVCs for 30VAS (Value added services)*Cricket alerts, musicalgreetings* Entire shooting costed 30million rupees* Advertisement on fashionwas got 13,000 hits onYouTube.
 
Refreshing
Creative concept
Emotional connect
Fun & memorable
One campaign per feature/benefit
Short and crisp
Tight focus
 –
all roads lead to one destination
Zoozoo USP

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