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Finishing Spotlight:
NASF’sManagementConference
 
Inside This Issue:
Then the problemstarted,” he recalls. “The problem” was a se-vere issue with adhesionof decorative chromeplating on muffler coversfor Honda’s Gold Wingtouring bikes and VTXcruisers. “It didn’t showup until the parts wereheated,” Rasche says. “They discovered it whenthey would start the bikesat the end of the Hondaassembly line. When thepipes cooled, they’d blis-ter on the outside.It got to a point whereHonda was heating theparts with a torch beforeassembly to see if theywere going to blister. Thevast majority were fail-ing.” 
 V 
alley City Plating(VCP) has beenaround a long time—theGrand Rapids, MI-basedcompany began providingdecorative finishing ser-vices to local furnitureand other manufacturersin 1897. VCP’s current owners, Jeff and Jon Rasche, acquiredthe company from theirparents in 2002. Shortlyafter the current ownerstook over, they beganexperiencing problemswith nickel/chrome platedparts for a major cus-tomer, Honda motorcy-cles.The company currentlyoperates out of an 82,000-ft2 facility, with approxi-mately 70 employees per-
FEBRUARY 2009
 VOLUME 2, ISSUE 2
CONTENTS
 
INDUSTRY EVENTS2NEWS & NOTES3FROM THEFORUMS6FINISHINGSPOTLIGHT9THE LASTWORD15
(page 6) 
DEDICATED TO DECORATIVE
 ADVERSITY BECOMES OPPORTUNITY 
 
Continued on page 4 
(page 9) 
forming buffing, polish-ing and decorativechrome plating of steeland brass parts for mo-torcycle OEMs such asHarley-Davidson andHonda. VCP also doeswork for furniture andgaming OEMs, and per-forms specialty finishingprocesses including an-tique, bright satin andsatin brass and copper,black nickel and brushedchrome.Jon Rasche recalls thedifficult early days whenhe and his brother firsttook over the business. “We were burningthrough money, and wewere investing in thingslike our wastewatertreatment system, whichwas a six-figure upgrade.
From theForumReoccurringPowder DefectThe Ball is inyour court….
(page 15) 
 
Page 2
FINISHING TALK
March 4-5, 2009
 SFA Powder Coating CoursePhiladelphia, PA www.surfacefinishingacademy.com
March 4-5, 2009
 21st Century Cleaning Tech.Philadelphia, PA www.surfacefinishingacademy.com
March 17-19, 2009
Middle East Coatings Show 2009Cairo, Egyptwww.middleeastcoatingsshow.com
March 22-26, 2009
 American Chemical Society 2009 Na-tional Meeting & ExpoSalt Lake City, UTwww.acs.org
March 30–April 2, 2009
 WESTEC 2009 ExpositionLos Angeles, CA www.sme.org
March 31– April 2, 2009
European Coatings ShowNuremburg, Germany
 April 7-8, 2009
 SFA Powder Coating CourseSan Jose , CA www.surfacefinishingacademy.com
 April 18-20, 2009
2009 MEP National ConferenceOrlando, FLwww.mep.nist.gov
 April 20-22, 2009
 Aluminum Assn. 2009 Spring MeetingSan Antonio, TXwww.aluminum.org
 April 28-29, 2009
NASF Washington ForumWashington, DCwww.nasf.org
May 4-7, 2009
Porcelain Enamel Inst. Tech ForumNorcross, GA www.porcelainenamel.com
May 18 - 20, 2009
COATEXPO China 2009Guangzhou Int'l Convention Centerwww.coatexpo.cn/en
May 19 - 20, 2009
National Industrial Fastener Show-EastColumbus, OHwww.fastenershows.com
June 7 - 11, 2009
 AeroMat 2009Dayton, OHwww.asminternational.org
June 15 - 17, 2009
Sur-Fin 2009Louisville, KY www.nasf.org
Jun 21 - 24, 2009
 ASTM Mtg on Paint & Related CoatingsNorfolk, VA www.astm.org
Jul 15 - 16, 2009
Latin American Coatings Show 2009Mexico City, Mexicowww.coatings-group.com
For more calendar events,please visit:
www.finishingtalk.com/events
INDUSTRY EVENTS 2009
 
Page 3
VOLUME
1
, ISSUE
8
NEWS & NOTES
Washington, D.C.
The US trade deficitshrank more than forecast in Decemberand showed the first annual drop since2001 as the faltering economy erodeddemand for imported autos and Chinesemade consumer goods. The gap nar-rowed 6.9 percent from November to$58.8 billion, the Commerce Depart-ment said yesterday. Imports fell 1.1percent, while exports increased 1.5percent, aided by stronger growthabroad.
San Francisco
Intel Corp. plans toinvest $7 billion over two years to buildnext-generation U.S. chip manufactur-ing plants, unveiling its biggest spend-ing plan for new technology amid adeepening economic recession andhuge internal job cuts. Intel, who is inthe business of making computer micro-processors, wants to make faster,smaller chips that use less energy. In-tel's investment will be apportionedamong existing manufacturing sites inOregon, Arizona and New Mexico andwill support about 7,000 jobs at thoselocations.
Wolfsburg, Germany
 Volkswagen,Europe's biggest carmaker, and Toshibahave unveiled an accord to jointly de-velop electric drive units and other ele-ments that VW said will allow it to be-come the first manufacturer of an af-fordable electric vehicle. The Wolfsburgbased company said it hoped to pushthe development of future drive tech-nologies in many fields and that moreresearch and development would beneeded, particularly for smaller butmore powerful lithium-ion batteries. VW said it aimed to be the first manu-facturer to provide "an emissions-free,affordable and safe large-scale produc-tion electric vehicle."
Shanghai, China
 Aluminum Corp. of China said it will invest $19.5 billion inRio Tinto Group, easing the Anglo- Australian miner's heavy debt burdenwhile securing Chinese access to long-coveted mining resources. The deal,announced Thursday, is China's biggestoverseas investment so far and high-lights the country's growing financialbroad range of categories. Gasoline sta-tions and electronics and appliance storesboth notched up 2.6% sales gains fromDecember. Clothing sales also rose 1.6%and grocery stores posted a 2.2% in-crease. Reflecting the prolonged housingcrisis and the winter season, sales of building material and garden equipmentstores had the sharpest decline, of 3.2%.Furniture and home furnishingsstore sales tumbled 1.3%.
Randers, Denmark 
 Vestas Wind Sys-tems reported strong results for the all of 2008 on Feb. 11 and posted a 75.6% risein net profit to 511 million euros (US$661million) on sales that were up 24% on anannual comparison to 6.03 billion euros.Its operating profit meanwhile climbed50.8 % to 668 million euros. The windturbine maker also said it had posted its"biggest fourth quarter ever," with salesof 2.48 billion euros and an operatingmargin of 15.4%, up from 1.88 billion insales on a margin of 12.3% for the sameperiod a year earlier. The company plansto expand its production capacity in Colo-rado, where it aims to more than doubleits blade capacity to 4,000 blades in2010. Vestas also said it was establishingthe world's largest tower factory, as wellas its first U.S. nacelle factory in Colo-rado.
Richmond, VA 
Gov. Tim Kaine recentlyunveiled proposed amendments to thefiscal year 2008-10 biennial budget andannounced a new initiative aimed at cre-ating jobs by attracting renewable energycompanies to Virginia. The governor willseek legislative support for both propos-als in the coming months. The Renew Virginia Initiative is the governor's plan toboost job creation and position the stateas a leader in alternative energy genera-tion and R&D. Gov. Kaine created a newInteragency Task Force for Energy Pro- ject Recruitment that consists of stateagencies, university research centers andfederal labs. The Virginia Economic De-velopment Partnership is charged withassembling a marketing plan for promot-ing the state.
~FTALK NEWS
clout even as it grapples with the world'sworst economic downturn in decades.
Wauconda, IL
The Aluminum AnodizersCouncil invites you to help shape the con-tent of this years conference program willa “call for papers” announced for relevanttopics for their annual conference. Thecouncil issues the proceedings of theconference on CD to all delegates on siteand will need to receive papers (and li-cense of copyright) well in advance of theconference. The program is scheduled forthe first week in October 2009 in FortWorth, Texas, USA. The committee iseager to plan the next conference andlooks forward to your response beforeJanuary 15, 2009.
San Francisco ,CA 
State Science & Technology Institute will co-host a TIP-MEP Regional Meeting on March 12,2009. Officials from the Technology In-novation Program (TIP) and the Manufac-turing Extension Partnership (MEP) arehosting the meeting to inform smallmanufacturers of opportunities for Fed-eral assistance and will include topicssuch as; new federal funding opportuni-ties, new resources to support early-stage research, new products and ser-vices to expand manufacturing, new toolsto help foster growth and innovation incompanies you work with, new models toaccelerate technology commercializationand translation, and new ideas aboutways to integrate state, local, and federalinvestments. To register for the meeting,please go to: http://www.ssti.org/tipreg/tipreg.htm alternate reservation number800.228.9290
Birmingham, England
Britain will cre-ate 10,000 jobs on former MG Rover site,south of Birmingham by building nearly1,500 homes on the site. The 750-million-pound (US$ 1.1 billion) 15-year plan wassubmitted to the government in Feb. section of the 140-hectare site is nowused for car production by Shanghai Automotive Industry Corp.
Washington, DC
U.S. Retail Sales Re-bound with the adjusted data reportedthe sharpest monthly percentage gain inretail and food services sales since Nov.2007. Rising retail sales were seen in a
 
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