• Embed Doc
  • Readcast
  • Collections
  • CommentGo Back
Download
 
24APRIL/MAY 2004
O
ur collective angst aboutemerging trends in the musicprofession is undoubtedly rooted in our concern for thefuture of the music we know and love. We hear reports of its demise, fueled,perhaps, by what we are told are dwin-dling audiences, sales of CDs and trau-mas brought on by what we sense areemerging trends in our culture. Yet, I,for one, do not view emerging trendsas threats. I, like many, continue toassert my faith in the future of greatmusic, probably for the simple reasonthat it has a deep and abiding meaningfor too many people committed to itssustenance for it to simply disappear.Speculation on my part, perhaps, butthe composition, performance andstudy of great music is a thrivingenterprise.That said, there are concerns: forone, the extent to which great music isconsidered a public art; put another way, the degree to which some feel itought to be an art reserved for only themost educated, knowledgeable connois-seur. Or, concerns about the manner in which music, as we present it, engages,not because of its content, but becauseof the established means and mannerby which it is transmitted. Which brings me to a more funda-mental question: if we are confidentabout that which we do––create, study,teach and perform great music––are weequally as confident about its basicargument? That is, why do wedo––what it is we do?I bring up these questions to those who spend their time teaching andperforming music because there aresome emerging trends––cultural andmusical––that dramatically affect whatand how we do what we do. The very title of this presentation begins withtwo key words: “emerging” and“trends.” Both share a common under-lying theme: change. What is changing, what has and will change, and perhapsmost relevantly, how will we adapt tothat change? Adaptability enables cul-tures to endure and also is a formingagent in its evolution. Charles Darwin wrote very much to this point, suggest-ing natural forces will impose changeeven if we don’t wish it to be so.Species, including art forms, that don’t
Douglas Lowry 
is dean of theUniversity of Cincinnati College-Conservatory of Music. Prior to hisappointment at CCM, he was asso-ciate dean at the University of Southern California’s Flora L.Thornton School of Music. Lowry has served as a guest conductor and clinician of both orchestras and wind ensembles throughout theU.S. He has premiered several com- positions. Lowry holds a bachelor’sdegree in theory and compositionfrom the University of Arizona and master’s degrees in orchestral con-ducting and trombone performancefrom USC.
V I S
I
S
NO
by Douglas Lowry 
Emerging Trends
and
Issues
in the
Music Profession
and Their Impact on the Individual Music Teacher
This article is adapted from anaddress given at the SummitforMTNA Leadership in Cincinnati,Ohio, September 5, 2003.
 
adapt, die off. Yet, to what are we sup-posed to adapt?Perhaps to “emerging trends.”If so, what are some of these emerg-ing trends?
Culture: The Visual
 We talk a lot about shrinking audi-ences for classical music. Some attributethis to the very nature of what we do.First, I’m not sure that audiences forclassical music are in fact shrinking.They’ve always been pretty small, andfor some pretty good reasons. First of all, classical music is rarified music. Ittakes time, a little bit of appreciationand an investment of consciousness onthe part of the listener. Secondly, musicis a nonverbal medium. That said, seri-ous music struggles to survive in anincreasingly visually oriented worlddominated by media that do notrequire us to invest. Although there iscertainly a visual element in musicalperformance, for those who say we’replenty exciting just the way we aremight think twice if we were to stopand consider that concert dress hasn’tchanged for probably a couple of hun-dred years. Although what the perform-ing artist looks and behaves like onstage does affect how we perceive what we hear in live performance. One of theironies of music as we know it is that we also can glean significant aestheticsatisfaction from listening to a record-ing in the privacy of our own home. Yetlive performance of great music mustlive its life in a culture deeply rooted inthe moving visual image; more particu-larly, television, videos, streamed imageson the Internet and motion pictures. Ido not believe the intoxicating impactof television can be minimized. Youmight declare that you don’t watch tele-vision, but if you use e-mail, surf theInternet or use your computer in any  way, shape or form, you watch televi-sion. Its seductive power for makingsome tasks visually stimulating andinteresting is part of the reason webecome addicted to, for example,e-mail. For writing letters, creating
PowerPoint 
presentations, for sendingphotographs as attachments in e-mails,it is titillating because it’s made to bethat way. Bill Gates has made sure it’sentertaining and not dull, and he hasdone that because he knows you and Iare stimulated by colorful visual images.The very desktop of your computer, with its colored icons floating across thescreen or the different fonts you can usefor your typed messages, all creates anew playground for you. The Microsoft“ding” that goes off when you receivean e-mail sends you jumping to thecomputer to see who or what has con-tacted you. Then there’s e-mail itself, which can be a form of addictionbecause it offers you an opportunity toreceive good (or bad) information and(1) react by sending a reply or (2) leaveit alone. In either case, you don’t haveto either face or speak with your corre-spondent. You never have to hear, smellor see the person to whom you are writ-ing. It’s the same thing with TV. Youcan sit there and react in the privacy of your own home, fall asleep, get yourdrama, all without any human interac-tion at all.But if messages, artistic or otherwise,need to be wrapped in visually enticingpackages for them to get our attention,how does an art form fare whose powerdoes not come from its visual efficacy or glamour or buzz? An art form whosebeauty evolves from organized or disor-ganized sound?
Culture: Attention
Music, great music, and the study,teaching and practice of great music,requires attention. Yet, as we gravitatetoward convenience, we also tend to beimpatient if we can’t get things onshort notice. Along with the ravages of time compression, our impatience foranything that takes more than ananosecond grows. Perhaps it is ananecdotal observation, but were any of us to sit down and boot up a vintage1985 computer, Apple or PC, weinstantly would grow impatient withthe time it takes to get things done.Time compression and need satisfac-tion have combined to create a humananimal that must have everything now.Ten years ago you’d only use Fed Exovernight if you absolutely had to.Now many use it for their routinemail. To complicate things, the manictwenty-first century human animalnow bounces from interruption tointerruption with amazing efficiency,now almost needing a bombardment of distractions to stay alive. But if there isone feature that tends to be commonin these phenomena, it is that they occur in short bursts. The human ani-mal is bored if it has to sit and contem-plate a singular thing for more than tenseconds. Moreover, it now feels as if ithas to be connected and wired twenty-four hours a day, seven days a week, atany place in the world. And so we have the poor musicteacher who knows that becoming amusician, a good one, requires layerafter layer worked out and applied day after day, month after month, year afteryear, teaching long pieces of Brahms orBeethoven, works that require depth of attention and depth of dramaticinsight, all in a cultural milieu thatdoesn’t want anything to take long,even death.
Culture: Curricula
Fifty years ago college curricula inmusic dealt exclusively with what we’dcall Western European art music. Butnow, because we want to educate andtrain the “comprehensive musician,” we have world music. We not only have world music, we have worldmusics. We have gender studies inmusic. We have scholarly conferencesthat discuss whether Beethoven was animperialist because of his dominatingmusical gestures in the FifthSymphony. We have pop, jazz andfilm. These are not bad things, butthey are facts. The influences, and thedemands of those influences, are sig-nificant. We live in a world that now demands a much broader definition of art music. And that is because the world is changing.
Culture: Demographics
I once was part of a delegation of executives from some of America’sleading music institutions that had
 AMERICAN MUSIC TEACHER25
 
26APRIL/MAY 2004
gone to London to meet with ourBritish counterparts from their distin-guished music schools. One afternoon,the British contingent proudly pro-claimed that a referendum had beenpassed in England requiring allgraduating students––not just musicstudents––to have a basic and rudi-mentary knowledge of music. I askedthem what repertoire was used tomeasure music proficiency in theseexams. The stare was vacant. I said, “If you’re going to give an examination onmusic, you must use musical examples. What musical examples might thosebe?” The reply was, examples from thegreat repertoire. I asked, which greatrepertoire? They said, aside from themajor British composers, the icons of  Western European art music: Bach,Brahms, Beethoven, Wagner, Schubert. At that time I was living in Los Angeles, a city that was 54 percentLatino, many of them first-generationimmigrants for whom “common prac-tice” music, as we know it, was simply a foreign object. Moreover, this was astate where the membership of theCalifornia Arts Council embracedmore than just common practicemusic as art, as it does now.Nontraditional art forms, in a highly charged and politicized environment,held equal sway. The analogy may beconsidered irrelevant were it not forone very important thing: the culturesthemselves are changing, partly by virtue of their changes in demograph-ics. Some of the new generation willbuy into Western European art music.Many won’t. What will they buy into,even if they have listened to Bach andMozart or read Shakespeare andFaulkner?
Culture: Popular
 We now have
 popular culture 
accept-ed as an academic field. Yet, some of our finest contemporary composers aresteeped in pop music, for it forms thebasis of much of what they write. Thetitles of Michael Dougherty’s
Desi 
(yes,Desi Arnaz) or John Adams’s
Lollapalooza
certainly do not allude to“sonata” or “chaconne,” although bothcomposers may utilize those forms intheir music. Popular culture, then, fur-nishes our composers with their ownkind of folk basis, much likeHungarian folk music did for Bartók,or folk songs for Haydn.
Culture: New Sounds, NewInstruments
The synthesizer can replicate acousticsounds so successfully that the publicdoesn’t know the difference! Film com-posers write entire scores using nothingbut computer-generated sounds. Andthere are prominent Hollywood filmcomposers who are affectionately known as “hummers” because they can’t read music and rely on talentedtranscribers and orchestrators to do the“real” work! Yet, perhaps the mostpowerful manifestation of computer-generated music as a sonic tool, is theinvention of new sounds. Is this latterdevelopment so different than the evo-lutionary changes brought about by theemergence of the modern symphony orchestra? Was there a precursor to thepiano? Was the flute always metal? Didthe horn always have valves? And now,modern-day orchestra percussionistsmust learn a battery of instrumentsunheard of even thirty years ago, for with every new composer comes a new sound he or she wants banged outthere in the back row.
Culture: Audience Fragmentation
Markets have become fragmented. Audiences have become fragmented.Some kinds of concerts have virtually disappeared from the concert-goinglandscape. It used to be that art songrecitals were fairly regular on perform-ing arts series. They nearly are extinct.It’s the same for chamber music, or sosome say.Others claim these audiences alwayshave been small.
Culture: Saturation of the Market
Bernard Holland, the acerbic criticof the
New York Times 
, has said, “Afterfifty recordings of the Brahms 4th,Nos. 51 and 52 become irrelevant.” Ittakes no more than a cursory glance atthe inventory of available classicalmusic recordings to realize the marketfor common practice may be reachinga point of critical mass. To compoundthe market saturation issue, it is nowa-days so astonishingly easy to create aCD replete with glamour packagingthat receiving such an item, as I doseveral times a week, perhaps does nothave that special, unique allure thatproducing a phonograph recording of old did. Recording technology hasenabled us to make a commercial qual-ity CD from our homes, which I sup-pose makes us think that if anyone cando it, then it must not be so specialanymore. Furthermore, you can repro-duce it for eighty cents a copy andsend it to all of your friends, who can,if they like it, make copies on theircomputer.So, is it all going to hell in a handbasket?No. But I do believe we’re going tohave to face a few facts.First, I have faith in one basic pre-cept, which is that great music willsurvive because of its riches anddepth. However, we must not assumethe way we’ve been doing things is the way they should be done forever.Current and future generations areconceiving, perceiving and experienc-ing the arts differently than we have.Secondly, our charge as teachers issimple: figure out new ways to capti-vate, to engage, to refresh and to makethe experience of making music spe-cial. And this heightening of engage-ment also must be inculcated in ourstudents as performers and potentialteachers themselves. And therein liesmy central thesis: engagement. Thearresting power of superbly prepared,inspirational, imaginativemusic––music whose every phrasebegs us to listen to the nextone––must be brought to life andmust engage with listeners in a dra-matic way. Music is drama, and dramarelies on context, sometimes contem-porized, but relevant to the times.Finally, I would implore us also tothink about what actions we mustcontinually take to ensure the survivalof our art form. Allow me to makesome suggestions.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...