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CASE STUDY OF EFFECTIVENESS
THE BARACK OBAMA CAMPAIGN
BRAND
Barack Obama
CAMPAIGN
US Presidential 2008
LAUNCH
 January 2007
CATEGORY 
Politics
RESEARCH
Paul van Veenendaal, SMM Wizard & Author ViralBlog.com
STORY 
Igor Beuker, Founder Grupo LaComunidad & Author ViralBlog.com
CREDITS
All credits go to Barack Obama and his campaign team
DATE
29 January 2009
 
TODAY’S PROGRAM
IT’S A NEW DAY 
OBAMA
New School Marketer
ARCHITECTURE
Brand Interaction
LACOMUNIDAD
Why We Love Obama
CAMPAIGN
Insights & Details
FUNDRAISING
Show me the money
UGC
Examples
Q&A
Peer Learnings
 
advertising nevestarted amovement
Barack Obama The New School Marketer
Barack Obama The New SchoolMarketer
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