Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Continuing the In-Store Conversation Online

Continuing the In-Store Conversation Online

Ratings: (0)|Views: 366|Likes:
Published by Zohar Urian
Continuing the In-Store Conversation Online
Continuing the In-Store Conversation Online

More info:

Published by: Zohar Urian on Mar 16, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/15/2014

pdf

text

original

 
 Prepared by:
Jim Davidson, Manager of Marketing Research
 
Bronto Software324 Blackwell StreetSuite 410Durham, NC 27701March 2012
Continuing the In-StoreConversation Online
How brick-and-mortar retailers promote web,email, social networks and mobile interaction.
 
 Table of Contents
3
4
7
 
 
Page 3 of 17
Summary
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priorityfor online marketers. Efforts are made to connect the dots between online channels to keep customers engaged throughoutthe customer lifecycle. Emails include social sharing links, Facebook pages contain email opt-in forms, and customers cansign up to receive mobile messages during the checkout process. While these tactics encourage customer engagementonline, it is important to also include brick-and-mortar locations in the ongoing consumer dialog to keep them engagedthroughout the entire purchase process. This report details how retail locations are promoting online channels. A storescorecard was developed to record the various ways online channels were promoted in-store.
Methodology
Retail Locations Sampled:
131
Industry Categorizations:
 Apparel & Accessories
Children’s Apparel
 Department StoresEateriesElectronicsHealth & BeautyHousewaresJewelryShoesSpecialty
Store Areas Evaluated:
 Storefront WindowsEntry SignageProducts & Product StandsRegister Area
Channels Evaluated:
 EmailSMSQR CodesSocial NetworksWebsite
Email Capture Methods:
 Cashier Customer WrittenSMSOther 

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->