ABN AMROBank
INTRODUCING
he Netherlands-based bank, ABN AMRO, wasformed in 1990 when Algemene Bank Nederlandmerged with Amsterdam-Rotterdam Bank. Following themerger, ABN AMRO has established itself as a global bankwith operations in 76 countries and territories includingthe United States, where the bank has a 16% share of theMidwest market. ABN AMRO’s global expansion was driveninitially by mergers but more recently by innovative web-based delivery of products and services.By traditional measures (such as its $505 billion in as-sets and its capital position), ABN AMRO is the largestbank in Holland, the fourth largest in Europe, and theeighth largest in the world. ABN AMRO’s core lendingbusiness is solid. Over half of ABN AMRO’s revenuescome from Dutch clients—a very stable source of businessthat includes such companies as Royal Dutch Shell, PhilipsElectronics, and Unilever.ABN AMRO formulated an identity statement in 1992to reflect its corporate aspirations: “ABN AMRO Bank is along-established, solid, multi-faceted bank of internationalreputation and standing. We will strive to fulfill the bank’sambition in being a frontrunner in value-added banking,both on a local and worldwide level....” The corporatevalues statement was formalized in 1997, although thevalues have been important priorities since the bank wasestablished in the 1800s. The four values forming the basisof the bank’s activities are integrity, teamwork, respect,and professionalism. Bank managers believe that the valuesneed to be formalized even though they are and shouldbe self-evident. The formalization provides external partiescriteria by which the bank can be assessed. ABN AMROperceives its corporate identity and values as the underlyingtenets of the organization.
ABN AMRO is successfully pursuing a corporate identity as a “bank of internationalreputation and standing.” ABN AMRO was ranked as the fifth largest commercialand savings bank and the seventy-third largest corporation in the 1999 FortuneGlobal 500. The corporation (with its foreign subsidiaries and affiliates) is com-prised of over 3,500 branches and offices in 76 countries and territories across fivecontinents. Although international trade was once confined to extremely large cor-porations such as ABN AMRO, the explosion of World Wide Web usage has en-abled any business with the right infrastructure capabilities and the necessary fundsfor Web site development to market its products and services around the world.Organizations operating globally face three primary challenges. First, managersmust understand factors influencing international business markets so they can iden-tify locations in which the company has the strengths and desire to compete. Sec-ond, managers must devise a long-term plan to achieve organizational goals. Third,the company must devise information systems that keep operations consistent withits plans and goals.This chapter introduces cost accounting and describes the global environment of business, international market structures, trade agreements, e-commerce, and legal andethical considerations. It addresses the importance of strategic planning and linksstrategy creation and implementation to the accounting information system. Thechapter discussion applies equally well to large and small profit-seeking businesses,and most discussion is appropriate for not-for-profit and governmental entities.
SOURCE
:
www.abnamro.com/profile
; Chris Costanzo, “ABN AMRO Says Web Will Anchor Its Expansion,”
American Banker
(December 9, 1999), p. 16.
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www.abnamro.com
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INTRODUCTION TO COST ACCOUNTING
To manage a diverse, international banking organization, ABN AMRO’s leadersneed monetary and nonmonetary information that helps them to analyze and solve
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