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Moser Baer

Moser Baer

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Published by rex123
Moser baer growth....(Vipul Chawla)
Moser baer growth....(Vipul Chawla)

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Published by: rex123 on Mar 07, 2009
Copyright:Attribution Non-commercial


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Moser Baer:Moser Baer:Growth throughGrowth throughDiversificationDiversification
VIPUL CHAWLAVIPUL CHAWLA Jaipuria Institute of Management, Lucknow Jaipuria Institute of Management, Lucknow
“Moser Baer keeps on attempting to improvethem. When their products start maturing or declining, they are ready with the next one.When the floppies went out, they moved ontoCDs, and when CDs were in the mature phase,they moved onto DVDs, which are now in thegrowth phase. When the DVDs go into the next  phase of maturity, they will be ready with thenext product.” 
Raghavendra Rao, Analyst, Frost & Sullivan
Moser Baer was founded by Deepak Puri in 1983 as aprovider of time-keeping solutions in a joint venture withMoser-Baer AG of Switzerland. The venture did notsucceed due to labor problems.In 1986, Puri retained the Moser Baer name when heventured into manufacturing floppy disks. Right from itsinitial days, the company concentrated on maintaininghigh quality standards at the lowest cost.However, its long-term success was due to its ability tokeep up with changes in storage media technology.

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