The new Order o the “Bor Globl”
TeD D. ZolleR, P.D.
excutiv Dirctr, Ctr fr etrpruri Studis d assistt Prfssr, K-Fgr BusissSc, Uivrsity f nrt Cri t Cp hi
Certainly the most quoted, and perhaps now the most shopworn, term to describe
the globliztio pheoeo is Thos ried’s etphoricl descriptio o ftteed world.Surely we hve ll by ow hd direct experiece i this ew ftworld—the y trips d exchges to Chi, Idi, Brzil, Russi, d other r-fug, exotic locles re ow cooplce. most coe bck ro their week-logexperieces i Shghi or Kul Lupur to be hiled s globl experts—or betteryet, s “world-ftteers.” I ws ost recetly reided o this ft world o ours iperhps less exotic er, durig y iled ttept to x y wireless router.ater hopelessly screwig it up, I tured to the ubiquitous 800 uber pritedo the box. Cllig Cisco d expectig to get soeoe i RTP or, ore likely,Silico Vlley, I ws coected lost ieditely to well-spoke, rticulte,d quite kowledgeble custoer service represettive who ttepted toutgle the ess I hd cused. While heroic esures were tke, this digitlprodigy, who wet by the e “ah,” lly threw i the towel d sid Ieeded to be “elevted” to the “secod level” support—or, i other words,coected to her supervisor. Beore ah orwrded the cll, I could ot resistrst hepig prise or her y ttepts to rescue e ro y ll-too-short dsoewht plest tie “o-the-grid,” d skig wht her prticulr coorditeswere i this ft world o ours. ah replied ftly, “I’ i mil.”
Kauffman Thoughtbook 2009
. ©2008 by the Ewig mrio Ku oudtio. all rights reserved.