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Penetapan Harga Dalam Pemasaran Internasional.pptx

Penetapan Harga Dalam Pemasaran Internasional.pptx

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Published by: Fadhil Mochammed Rafiz on Mar 17, 2013
Copyright:Attribution Non-commercial

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01/06/2014

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H
ARGA
 
Harga menurut
produsen
 Harga menurutkonsumen
 
 A
LASAN
 
HARGA
 
KRUSIAL
 
BAGI
 
PERUSAHAAN
:
Berpengaruh pada pendepatan, profitabilitas danpertumbuhan perusahan
Menentukan kelangsungan hidup perusahaan
Dijadikan indikator kualitas produk
Berpengaruh terhadap tingkat aktivitas promosiyang dialokasikan untuk mendukung pemasaranproduk
 
FAKTOR
 
DASAR
 
BATASAN
 
KEPUTUSAN
 
PENENTUAN
 
HARGA
 
   1 
PriceFloor
 
   2 
PriceCeiling
 
   3 
OptimumPrice
 

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