Description

This paper gives a short introduction on the concept of
core competency and then discuss the case studies on the core competencies of two firms,
Microsoft Corporation and Creative Technology Limited. Microsoft is a multinational
computer technology corporation with global annual revenue of US$44.28 billion and 76,000
employees in 102 countries. The latter is a Singapore-based, NASDAQ-listed, computer
multimedia products manufacturer with over 5000 employees worldwide. For each of the two
cases, this paper applies Hamel and Prahalad’s concept to discuss why the competencies
described are considered to be “core”.