Centre of Management of Science & Technology
MT5003 Creativity and Innovation
3and staples retailing), also achieved top ranks in the list.
shows thecomplete chart of the Top 50 Companies.There is a strong correlation of innovation in the organizational culture and success in thesefirms. This paper investigates on two cases of organizational culture of innovation, Googleand 3M, to understand how innovation and creativity are used as a strategic tool to achievesuccess. While the emphasis is on building a creative organizational culture, this paper alsobriefly discusses on the issues to be aware of when pursuing innovation in the company, suchcommon mistakes in innovation and
From a small internet search startup by two Stanford University graduate students (SergeyBrin and Larry Page) to a company of 4,200 with revenue hitting almost $3.7 billion,Google’s rocket to success has been built on its ability to harness wild ideas for businessinnovations. Marissa Mayer’s, the Vice President of Search Product and User Experience,role in bridging the PhDs and the MBAs of Google, helped the firm to remain competitiveagainst competitors in the search domain, such as
Hatching New Ideas
Marissa Mayer described the five ways in which Google generates new ideas :1.
Free Thinking Time
– Google gives all engineers one day a week to developtheir pet projects. Such free days can be accumulated if work gets in the way.Pet projects do not have to be aligned with Google’s central mission. GoogleNews was produced in this process.