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Table Of Contents

1.1 Introduction
1.2 Definition of Economics
1.3 Microeconomics
1.4 Nature of Managerial Economics
1.5 Characteristics of Managerial Economics
1.6 Scope of Managerial Economics
1.7 Managerial Economics and Other Subjects
1.8 Demand Analysis
1.9 Meaning of Demand
1.10 Types of Demand
1.11 Determinants of Demand
Elasticity of Demand
2.1 Elasticity of Demand
2.2 Types of Elasticity
2.3 Factors Governing Elasticity of Demand
2.4 Demand Forecasting
2.5 Market Research Methods
2.6 Statistical Methods
2.7 Demand Estimation and Demand Forecasting
2.8 Importance of Demand Forecasting
2.9 Steps in Demand Forecasting
2.10 Methods of Demand Forecasting
2.10.1 Consumers' opinion survey
2.10.2 Expert opinion method or Delphi method
2.10.4 Test marketing or controlled experimentation
2.10.5 End-use or input-output method
2.11 Statistical Methods
2.11.1 Trend projection or mechanical exploration method
2.11.2 Regression technique or method of least squares
2.11.3 Moving Average Method
2.11.4 Leading indicators method
3.1 Production Function
3.2 Cobb-Douglas Producton Function
3.2.1 Properties of Cobb-Douglas Production function
3.2.2 Managerial uses of production function
3.3 Law of Deminishing Returns or Law of Variable Proportions
3.4 Production Function with Two Variable Inputs
3.5 Isoquants
3.6 Iso-cost or Least-cost Combination of Inputs
3.7 Economies and Diseconomies
3.8 Cost Analysis
3.10 Determinanats of Cost
3.11 Classification of Cost
3.11.1 Classification on the Basis of Time
3.11.2 By Nature of Elements
3.11.3 By degree of Traceability to the Products
3.11.4 Association with the Product
3.11.5 By changes in Activity or Volume
3.11.6 Functional Classification of Costs
3.11.7 Relationships with Accounting Period
3.11.8 Controllability
3.11.9 Cost of Analytical and Decision-Making Purposes
3.11.10 Other Costs
3.12 Cost-Output Relationship
3.13 Cost in short-run
3.14 Cost in Long-run
3.15 Optimum Size of the Firm
3.17 Break-Even Chart
3.18 CVP Anlysis
3.20 Simple Break even chart
3.20.1 Break-even Analysis through Tabular Form
3.20.2 Second Method
3.21 Contribution Break-Even Chart
3.22 Profit Break-Even Chart
4.1 Market
4.2 Classification of Markets
4.3 Market Structure
4.4 Features of Perfect Competition
4.5 Role of Time Factor in determination of Price
4.6 Equilibrium Point
4.7 Imperfect Competition
4.8 Feature of Monopoly
4.9 Types of Monopoly
4.10 Is Monopoly Socially Desirable?
4.11 Arguments in Favour of Monopoly
4.12 Characteristics of Monopolistic Competition
4.13 Oligopoly
4.14 Objectives and Policies of Pricing Methods
4.15 Strategy-Based Pricing
4.15.1 Market skimming
4.15.2 Market penetration
4.15.3 Two-part pricing
4.15.4 Block priCing
4.15.5 Commodity bundling
4.15.6 Peak load pricing
4.15.7 Cross-subsidisation
4.15.8 Transfer pricing
4.16 Pricing Strategies in Times of Stiff Price Competition
4.16.1 Price Matching
4.16.2 Promoting Brand Loyalty
4.16.3 Time-to-time Pricing
4.16.4 Promotional Pricing
4.17 Intiating Changes in Price
4.17.1 Circumstances
4.17.2 Tactics
4.17.3 Estimating Competitor Reaction
5.1 Introduction
5.2 Sole Proprietorship
5.2.1 Merits of sole proprietorship
5.3 Partnership Firm
5.3.1 Types of Partners and Partnership Firms
5.3.2 Kinds of partnership firms
5.3.3 Merits of Partnership Form
5.3.4 Demerits of the Partnership
5.4 Joint Hindu Family Firm
5.4.1 Features of Joint Hindu Family Firm
5.4.2 Advantages of a Joint Hindu Family Firm
5.4.3 Disadvantages
5.5 Joint Stock Company
5.5.1 Features of a Joint Stock Company
5.5.2 Merits of a Company form of Organisation
5.5.3 Demerits of a Company form of Organisation
5.6 Co-operative Form of Organisation
5.6.1 Features of a Co-operative Organisation
5.6.2 Merits of a Co-operative Society
5.6.3 Demerits of co-operative society
5.7 Public Enterprises and Their Types
5.8 Public Enterprises and their Types
5.8.1 Forms of Public Enterprises
5.8.2 Problems faced by Public Enterprises
5.10 Changing Business Environment in Post-Liberalisation Scenario
6.1 Introduction
6.2 Concepts of Working Capital
6.3 Need of Working Capital
6.4 Importance of Working Capital
6.5 Excess or Inadequate Working Capital
6.5.1 Disadvantages of Inadequate Working Capital
6.5.2 Disadvantages of Excessive Working Capital
6.5.3 Working Capital Cycle
6.6 Determinants of Working Capital
6.7 Financing of Working Capital
6.7.1 Sources of Working Capital
Sources of working capital
6.7.2 Finance Mix of Working Capital
6.7.3 Determing the Working Capital Financing Mix
6.8 Management of Different Components of Working Capital
6.8.1 Motives for Holding Cash
6.8.2 Objectives of Cash Management
6.8.3 Minimising funds locked up as cash balances
6.9 Capital Budgeting
6.10 Importance of Capital Budgeting
6.11 Capital Budgeting Process
6.12 Capital Budgeting Appraisal Techniques
I. Traditional Methods:
6.12.1 Traditional Methods
6.12.2 Pay-back Period Method
6.12.3 Acceptance rule
6.12.4 Merits
6.12.5 Demerits
6.13 Accounting Rate of Return (ARR) Method
6.13.1 Acceptance Value
6.13.3 Demerits
6.14 Discounted Cash Flow Techniques or Modern Techniques
6.14.1 Acceptance rule
6.15 Net Present Value Method
6.15.1 Acceptance Rule
6.15.2 Merits
6.15.3 Demerits
6.16 Internal Rate of Return Method
6.16.1 Acceptance Rule
6.16.2 Merits
6.17 Profitability Index Method
6.17.2 Merits
6.17.3 Demerits
6.18 Final Choice of Evaluation Method
7.1 Introduction
7.1.1 Objectives of Accounting
7.1.2 Book Keeping and Accounting
7.1.3 Accounting vs. Accountancy
7.2 Basic Terminology in Accountancy
7.4.2 Rules of Debit and Credit
7.5 Ledger
7.5.1 Steps in ledger posting
7.5.2 Balancing of Accounts
7.5.3 Procedure to be followed for balanCing of Accounts
7.6 Cash Book
7.6.1 Types of Cash Books
7.6.2 Simple Cash Book
7.6.3 Double Column Cash Book
7.6.4 Three Column Cash Book
7.6.5 Cheques
7.6.6 Petty Cash Book
7.6.7 Types of petty cash
7.7 Subsidiary Books
7.7.1 Purchases Returns Book
7.7.2 Sales Book
7.7.3 Sales Returns Book
7.7.4 Bills Receivable Book
7.7.5 Journal Proper
7.8 Trial Balance
7.8.1 Significance
7.8.2 Errors that Cannot be Revealed by the Trial Balance
7.8.3 Errors that can be Disclosed by Trial Balance
7.8.4 Accounts showing debit balances
7.8.5 The accounts show credit balances
7.9 Preparation of Final Accounts
7.9.1 Capital expenditure
7.9.2 Capital receipt
7.9.3 Revenue expenditure
7.9.4 Deferred revenue expenditure
7.9.5 Revenue receipts
7.9.6 Final Accounts of Sole Proprietor
7.10 Format of Trading
7.10.1 Trading Account
7.11 Format of Profit and Loss Account
7.12 Format of Balance Sheet
8.1 Introduction
8.2 Meaning of Ratio Analysis
8.3 Functional Classification of Ratios
8.4 Objectives of Particular Ratio Analysis
8.5 Advantages of Ratio Analysis
8.6 Limitations of Ratio Analysis
8.7 Advantages to Management
8.8 Significance and Purpose of Ratio Analysis
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Managerial Economics and Financial Analysis

Managerial Economics and Financial Analysis

Ratings: (0)|Views: 280|Likes:
Published by Omar Ahmed Elkhalil
Managerial economics for MBA
Managerial economics for MBA

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Categories:Topics, Art & Design
Published by: Omar Ahmed Elkhalil on Mar 17, 2013
Copyright:Attribution Non-commercial


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