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R E S U M E
P
ETER 
B
RANTLEY 
 
Twitter: naypinya Mobile: (five one oh) 599-5159EDUCATION:M.A. Sociology, State University of New York at Stony Brook, 1987.B.A. Sociology, Trinity University, San Antonio, 1984.PROFESSIONAL EXPERIENCE:[2006-
 present 
]
Editor, Read20 Mailing List.
Edit and maintain a small (n=220), private email discussion list, Read20-L, whichhas significant reach and impact among academic, trade, and scholarly publishing,online media commerce, media technology executives, public and private funders,and consultants. List grew from the Reading 2.0 conference, developed by myself and sponsored by O'Reilly Media, Google, and Adobe. A subset of recent posts areavailable at the O'Reilly TOC website, http://toc.oreilly.com/read20.[2007-2009]
Executive Director, Digital Library Federation.
The Digital Library Federation is a membership-based not-for-profit consortiumof leading academic research and national libraries that are pioneering the use of information technology to extend access to transmedia collections and services.I established strategic direction for the organization, develop new initiatives, servethe governing Board, and represent the interests of my membership at appropriateforums. Current initiatives include mobile information delivery; location-basedinformation services; open-information initiatives; enhanced access to film and video collections images; integration of virtual and real experience for research andeducation; and support for distributed, data-intensive, real-time science sensingprojects. The director has responsibility for organizational budget and operations,and remotely manages a program manager and an administrative associate. DLFconducts two meetings every year attended by staff at member institutions engagedin developing new services and programs. I organize and foster collaborationamong the major publishing non-profit organizations including NISO, AAP, BISG,and IDPF, and the Authors Guild.
 
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[2006-2007]
Director, Strategic Technology, Academic Information Services, Academic Affairs, UC Office of the President.
 Across the University of California’s system-wide administrative offices, developed business process and technology integration and development opportunities forState-wide on-line education initiatives, UC TV, the UC Press, California DigitalLibrary, and other university-wide content publishing units. Directed the designand engineering of advanced digital media discovery and access services providingpersonalized recommending, content management, context sensitive presentation,and cross-repository associations. Helped develop digital production andpublishing infrastructures for journal and book content. Provided strategictechnical guidance on rights management to the University’s senior executivemanagement. Helped the UC Regents negotiate the Google Book Search contract.[2003-2006]
Director of Technology, California Digital Library (CDL), UC Office of the President.
 The CDL is the largest academic digital library in the United States. Establishedoverall technical direction and vision. Served as a member of CDL’s executivemanagement team; established organizational priorities and resource allocations.Managed 25-30 permanent and contract engineering staff responsible for thedesign, development, and maintenance of innovative software systems through aservices oriented architecture (SOA), the CDL Common Framework. Worked withUC Berkeley's Information School to establish a competitive digital library graduate student project program. Initiated and conducted the Reading 2.0meeting with the support of O'Reilly Media, Google, Adobe, the Coalition of Networked Information, and the Andrew W. Mellon Foundation.2000-2003.
Director, Information Technology Services, Libraries and the NYUPress, New York University.
 Managed a small nationally recognized digital library development group thatproduced one of the world’s first rights-authorized collections of on-line music (theDatabase of Recorded American Music) in partnership with the Andrew W. MellonFoundation and New World Records. Deployed library- and campus-wide softwaresystems, including web-based services, electronic course reserves, mediascheduling, library catalogs, and calendaring. With central campus IT, initiated aSun Microsystems Center of Excellence award in Digital Libraries. Organized aseminal meeting of CTOs from global digital content providers (such as Reed-Elsevier) to discuss deployment of Internet-2’s Shibboleth security middleware.2000.
Sr. Manager, Information Technology, Rapt Inc.
 Employee #15 at a startup company providing complex multivariate pricing andsupply chain optimization. Responsible for all IT operations and management,including software engineering support; host-based and network security; remoteaccess and VPN; Internet connectivity; new facility build-outs; co-locationarrangements; voice systems; and creation of application hosting infrastructures.Conducted contract negotiations, managed vendor relations, developed and
 
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executed budgets, and served as technical liaison with strategic partners. Theprivately financed company received repeated favorable press mentions in
The Economist 
, and was eventually acquired by Microsoft in March 2008.1998 - 2000
Director, Computing Services, Letters & Science, UC Berkeley.
Reporting to the Council of Deans, represented UC Berkeley’s largest college incampus-wide computing and networking forums; counseled and advocated forstrategic computing services and needs. Designed and supplied recharge-basedcomputing support services to the academic and administrative departments of Berkeley’s largest college. Provided central server administration and groupwaresupport; designed and marketed database and web design and development.1995 - 1998
Director, Academic Information Systems, UC San Francisco.
Responsible for UCSF academic computing services, including digital library systems, instructional computing services, public computing facilities, and datamanagement services. Managed IS budgets for staff and capital. Managed asoftware development group that engineered a highly-trafficked web site garneringsignificant international press attention, the Tobacco Control Archive, which wasreleased after intervention by the State Supreme Court. Working with physiciansat the San Francisco General Hospital, Sun Microsystems, and software vendors,implemented HIVInSite, a website designed to make available publicly reliableinformation about the treatment and prevention of HIV/AIDS. Re-designed theLibrary network, acquiring and installing new network hardware. Directedcomputer system service and support. Chaired committee developing campusnetwork standards. Initiated an evaluation of UCSF’s IT security practices.1994-1995
Manager, Computing & Communications, Library and Center forKnowledge Management, UC San Francisco.
Technical director for one of the world’s first experimental digital library systems(“RedSage”), co-sponsored by UCSF and AT&T Bell Laboratories, and involvingprominent scientific, technical, and medical (STM) journal publishers. RedSage was a production and technology turning point for STM publishers in the evolutionof digital publishing. Served as technical manager of one of the State of California’sfirst WAN ATM connections, supported by Pacific Bell and Bay Networks, that brought RedSage access to Genentech. Managed Library/CKM data connectivity,and administered all server and desktop computer system service and support.1992-1994
MIS Manager, AIDS Office, Public Health, San Francisco
Responsible for IT management and operations. Served as the technical liaison between the U.S. Health Resources and Services Administration (HRSA) and AO-supported HIV/AIDS community-based organizations. Developed and managedFederal grants promoting uniform client and service tracking for HIV/AIDS servicedelivery in San Francisco's primary metropolitan area. Designed and implementedtechnical infrastructure supporting a centralized housing referral service.
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