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Table Of Contents

ForeworD
PreFaCe
auDienCe
noTe To small Business enTerPrises
inTroDuCTion
signiFiCanCe oF sme’s in ZamBia
sTaTus oF smes in ZamBia
ConsTrainTs FaCeD By ZamBian sme’s
smes’ hurDles in aCCessing FunDs
ConClusion
markeT PeneTraTion sTraTegies inTo ZamBian
Teaming arrangemenTs
whaT is Teaming arrangemenT?
whaT is a major DiFFerenCe BeTween a ParTnershiP anD a joinT venTure
BeneFiTs oF Teaming arrangemenTs
where Can you FinD Teaming oPPorTuniTies?
markeTing For sme’s
e-markeTing For sme’s
e-sTraTegy For sme’s
The imPorTanCe oF e-markeTing For sme’s
eThiCs anD legal issues For sme’s
Consumer markeT
ConDiTions where Consumers gain Bargaining Power
markeTing CulTure
markeT analysis, ouTline Dimensions For sme’s
markeT siZe
markeT growTh raTe
markeT ProFiTaBiliTy
markeT TrenDs
key suCCess FaCTors
inDusTry CosT sTruCTure
DisTriBuTion Channels
sTraTegy analysis
sTraTegy reCommenDaTion
eXTernal environmenT
eXTernal FaCTor evaluaTion maTriX (TaBle 1)
sTraTegy imPlemenTaTion
Timeline
siTuaTion analysis For sme’s
Business ProjeCT managemenT For sme’s
whaT is earneD value?
enD value DeFineD
why earneD value
managemenT suPPorT For earneD value
Terms DeFineD
DeriveD meTriX
work BreakDown sTruCTure
DeComPosiTion oF a ProjeCT
work PaCkages DeFineD
aCTiviTy DeFiniTion
ouTPuTs From aCTiviTy DeFiniTion
ouTPuT From aCTiviTy seQuenCing
ProjeCT managemenT: PerT/CPm
ComPare anD iTeraTe esTimaTe
Business eTiQueTTes 101
sTanDing ouT among your Peers
ConTraCTing wiTh The PrivaTe seCTor
geTTing your FooT in The Door
PosiTioning your Business To suCCeeD
neTworking oPPorTuniTies
P. 1
An Eye Opener for Small Medium Enterprises (SME’s)

An Eye Opener for Small Medium Enterprises (SME’s)

Ratings: (0)|Views: 221|Likes:
Published by Xlibris
My motivation for writing this text was to provide Small Business Enterprises
(SME’s) with holistic, integrative view of Marketing and Business Project
Management. A holistic view focuses on how Marketing and Business
Project Management contribute to strategic goals of an organization. The
linkages for integration include the process selecting Marketing strategies
and projects that best support the strategy of a particular organization and
that in turn can be supported by the technical and managerial processes
made available by the organization to bring projects to completion. In the
face of intense, worldwide competition many organizations have reorganized
around a philosophy of innovation, renewal, and organizational learning
to survive. This philosophy suggests an organization that is flexible and
project driven.
My motivation for writing this text was to provide Small Business Enterprises
(SME’s) with holistic, integrative view of Marketing and Business Project
Management. A holistic view focuses on how Marketing and Business
Project Management contribute to strategic goals of an organization. The
linkages for integration include the process selecting Marketing strategies
and projects that best support the strategy of a particular organization and
that in turn can be supported by the technical and managerial processes
made available by the organization to bring projects to completion. In the
face of intense, worldwide competition many organizations have reorganized
around a philosophy of innovation, renewal, and organizational learning
to survive. This philosophy suggests an organization that is flexible and
project driven.

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Publish date: Mar 13, 2013
Added to Scribd: Mar 18, 2013
Copyright:Traditional Copyright: All rights reservedISBN:9781479785629
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03/18/2013

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9781479785629

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