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Table Of Contents

A. Latar Belakang
B. Identifikasi Masalah
D. Perumusan Masalah
E. Tujuan Penelitian
F. Manfaat Penelitian
A. KAJIAN TEORI
1. Keputusan Pembelian Konsumen
2. Faktor Psikologis
3. Subbudaya agama
5. Kajian Penelitian Terdahulu
Tabel 5. Penelitian Terdahulu
B. KERANGKA KONSEPTUAL
C. HIPOTESIS
A. Jenis Penelitian
B. Tempat dan Waktu Penelitian
D. Jenis dan Sumber Data
E. Teknik Pengumpulan Data
1. Definisi Operasional
Tabel 9. Definisi Operasional Variabel
G. Instrument Penelitian
Tabel 10. Data Penilaian
H. Pengujian Instrumen
I. Teknik Analisis Data
HASIL PENELITIAN DAN PEMBAHASAN
2. Visi dan Misi Perusahaan
3. Struktur Organisasi Perusahaan
B. Hasil Penelitian
1. Karakteristik Responden
a. Karakteristik Responden Berdasarkan Umur
Tabel 12. Karakteristrik Responden Berdasarkan Umur
b. Karakteristik Responden Berdasarkan Tingkat Pendidikan Terakhir
Karakteristik Responden berdasarkan tingkat pendidikan terakhir pada
Tabel 13. Karakteristrik Responden Berdasarkan Tingkat Pendidikan
c. Karakteristik Responden Berdasarkan Pekerjaan
Tabel 14. Karakteristrik Responden Berdasarkan Pekerjaan
per Bulan
2. Analisis Deskriptif
Tabel 16. Distribusi Frekuensi Variabel Motivasi (X1)
Tabel 17. Distribusi Frekuensi Variabel Persepsi (X2)
Tabel 18. Distribusi Frekuensi Variabel Pembelajaran (X3)
3. Analisis Induktif
b. Pengujian Hipotesis
c. Pembahasan
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Pengaruh Faktor Psikologis dan Subbudaya Agama Terhadap Keputusan Pembelian Produk Halal di Kota Padang (Studi Kasus Pada Kosmetik Wardah)

Pengaruh Faktor Psikologis dan Subbudaya Agama Terhadap Keputusan Pembelian Produk Halal di Kota Padang (Studi Kasus Pada Kosmetik Wardah)

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Published by muthia_dianti
Skripsi Muthia Rahma Dianti (115022008)
Skripsi Muthia Rahma Dianti (115022008)

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Categories:Types, Research
Published by: muthia_dianti on Mar 18, 2013
Copyright:Attribution Non-commercial
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06/25/2014

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