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RNC Growth Opportunity Book 2013

RNC Growth Opportunity Book 2013

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Published by Dave Weigel
The RNC's internal (but public) report on what it screwed up in 2012.
The RNC's internal (but public) report on what it screwed up in 2012.

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Categories:Types, Research
Published by: Dave Weigel on Mar 18, 2013
Copyright:Attribution Non-commercial

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01/25/2014

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Growth &opportunityproject
 
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table of contents
IntroductionMessaging
1. Some People Say, “Republicans Don’t Care”2. America Looks Dierent 3. The Way Forward
Demographic Partners
1. A Growth and Opportunity Inclusion Council2. Hispanics3. Asian and Pacic Islander Americans4. Arican Americans5. Women6. Youth
Campaign Mechanics
1. Generating Better Data2. Building a Data Analytics Institute3. Early and Absentee Voting Programs4. Digital5. Candidate Recruitment 6. Vendor Selection7. Training Campaign Managersand State Party Sta in the Use o Data8. Investment in Field Sta Operations9. Voter Contact 10. Voter Registration11. Survey Research/Polling12. Media Buying and Placement 13. State Parties14. Conclusion
3412256772775845
Friends and Allies (Third Party Groups)
1. Competitive Primaries2. TV Spending3. Technology: Organize or Lose4. Silence Is Not Always Golden;Public Sharing o Inormation Is Good5. Polling6. Division o Labor and the Needor RNC Leadership7. Testing8. Bottom-Up, not Top-Down9. Training and Ground Game10. Promote Our Governors11. Dene the D’s Early and Track ‘Em12. Groupthink Is a Loser
Fundraising
1. Major Donor Fundraising2. Low-Dollar Fundraising3. Digital Fundraising4. Direct Marketing (Mail and Phones)5. Events and Surrogates6. Fundraising Training
Campaign Finance
1. Federal Campaign Finance2. Review and Revise State CampaignFinance Laws and Regulations3. Strengthening the State Parties
Primary Process
1. Debates2. The Primaries
Compilation o Recommendations
 
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in December 2012,
 Republican National Committee Chairman Reince Priebus announced the Growth and OpportunityProject. As the co-chairs o the project, we were charged with making recommendations andassisting in putting together a plan to grow the Party and improve Republican campaigns.We were asked to dig deep to provide an honest review o the 2012 election cycle and a pathorward or the Republican Party to ensure success in winning more elections. As requested by Chairman Priebus, we made recommendations in the ollowing areas:1. Messaging2. Demographic Partners3. Campaign Mechanics4. Friends and Allies (Third Party Groups)5. Fundraising6. Campaign Finance7. Primary ProcessWe met with, or spoke to more than 2,600 people, both outside Washington and insidethe Beltway. We spoke to voters, technical experts, private sector ocials, Party members, andelected oce holders. We sought out Republicans rom all ideological backgrounds. We convenedin-depth ocus groups with voters in Iowa and Ohio who used to call themselves Republicans, but  who let the Party because they thought we weren’t conservative enough or because we were tooconservative. We conducted a poll among 600 Republican Hispanic voters. We surveyed politicalpractitioners at the state and national level and also conducted a survey o GOP pollsters. Weconsulted with independent pollsters. And more than 36,000 individuals participated in our onlinesurvey to determine priorities and to identiy additional volunteers or the Party.We encourage every Republican to read the report and review our ndings. Our Party has anincredible opportunity on our hands, but we must seize it enthusiastically. We are condent theserecommendations and others shared with the Chairman can lead to many victorious campaignsor our party. We look orward to joining our ellow Republicans in the work ahead.Onward to Victory,Henry BarbourSally Bradshaw Ari FleischerZori FonalledasGlenn McCall

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