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Customer RelationshipManagement
Unit IVPart I
 
 
Outline
Definition
Phases
Benefits of CRM
Trends In CRM
Challenges in CRM
 
 
What is CRM?
It is process or methodology used to learnmore about
customers' needs andbehaviors
in order to develop
strongerrelationships
with them.
set of 
methodologies, software
, and usually
Internet
capabilities that help an enterprisemanage customer relationships in anorganized way.
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