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RNC Growth Opportunity Book 2013

RNC Growth Opportunity Book 2013

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Published by: International Business Times on Mar 18, 2013
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GROWTH &OPPORTUNITYPROJECT
 
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TABLE OF CONTENTS
IntroductionGrowth and Opportunity Project By The NumbersMessaging
1. Some People Say, “Republicans Don’t Care”2. America Looks Different 3. The Way Forward
Demographic Partners
1. A Growth and Opportunity Inclusion Council2. Hispanics3. Asian and Pacific Islander Americans4. African Americans5. Women6. Youth
Campaign Mechanics
1. Generating Better Data2. Building a Data Analytics Institute3. Early and Absentee Voting Programs4. Digital5. Candidate Recruitment 6. Vendor Selection7. Training Campaign Managersand State Party Staff in the Use of Data8. Investment in Field Staff Operations9. Voter Contact 10. Voter Registration11. Survey Research/Polling12. Media Buying and Placement 13. State Parties14. Conclusion
13211236369745543
Friends and Allies (Third Party Groups)
1. Competitive Primaries2. TV Spending3. Technology: Organize or Lose4. Silence is Not Always Golden;Public Sharing of Information is Good5. Polling6. Division of Labor and the Needfor RNC Leadership7. Testing8. Bottom-Up, not Top-Down9. Training and Ground Game10. Promote Our Governors11. Define the D’s Early and Track ‘Em12. Groupthink is a Loser
Fundraising
1. Major Donor Fundraising2. Low-Dollar Fundraising3. Digital Fundraising4. Direct Marketing (Mail and Phones)5. Events and Surrogates6. Fundraising Training
Campaign Finance
1. Federal Campaign Finance2. Review and Revise State CampaignFinance Laws and Regulations3. Strengthening the State Parties
Primary Process
1. Debates2. The Primaries
Compilation of Recommendations
 
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IN DECEMBER 2012,
 Republican National Committee Chairman Reince Priebus announced the Growth and OpportunityProject. As the co-chairs of the project, we were charged with making recommendations andassisting in putting together a plan to grow the Party and improve Republican campaigns.We were asked to dig deep to provide an honest review of the 2012 election cycle and apath forward for the Republican Party to ensure success in winning more elections. As requested by Chairman Priebus, we made recommendations in the following areas:1. Messaging2. Demographic Partners3. Campaign Mechanics4. Friends and Allies (Third Party Groups)5. Fundraising6. Campaign Finance7. Primary ProcessWe met with, or spoke to more than 2,600 people, both outside Washington and insidethe Beltway. We spoke to voters, technical experts, private sector officials, Party members,and elected office holders. We sought out Republicans from all ideological backgrounds.We convened in-depth focus groups with voters in Iowa and Ohio who used to call themselvesRepublicans, but who left the Party because they thought we weren’t conservative enough orbecause we were too conservative. We conducted a poll among 2,000 Republican Hispanicvoters. We surveyed political practitioners at the state and national level and also conducteda survey of GOP pollsters. We consulted with independent pollsters. And more than 36,000individuals participated in our online survey to determine priorities and to identify additionalvolunteers for the Party.We encourage every Republican to read the report and review our findings. Our Party hasan incredible opportunity on our hands, but we must seize it enthusiastically. We are confident these recommendations and others shared with the Chairman can lead to many victoriouscampaigns for our party. We look forward to joining our fellow Republicans in the work ahead.Onward to Victory,Henry BarbourSally Bradshaw Ari FleischerZori FonalledasGlenn McCall

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