rAVeEurope |1
EDITORIAL
Bob Snyder
, Editor-in-Chie
Cristiano Cameroni
, Associate Editor
Klaus Herrero
, Assistant Editor
Nero Bassum
, Assistant Editor
DESIGN & ART
Ernesto Angiolini
PRODUCTION
Hans van Belkum
ADMINISTRATION
Betty van de Maele
CIRCULATION
June Borg
I.T. & NETWORK
Joseph Glover
SPONSORSHIPS & SALES
Europe
: Tony GloverTDC.EMEA@gmail.com
USA
: Etienne Finetefnet@gmail.com
Japan
: Yuki Satoysato@coresgroup.com
PUBLISHER
The Distribution Channel Ltd.Rue D’Argens, 3A Msida, MALTA MSD 1368
www.proAVbiz-europe.com www.custominstaller.eu www.digitalsignagenews.eu
Welcome
2009
ost of you know us from our weekly e-newsletter,
rAVe Europe
. This print publication is a special promotion for 2009. We’ve included in these pages
Gary Kayye’s KrystalBall 2009
to help AV system integrators to look at the wider panoramaof product trends.Then, given the unusual nature of the general economy, we wanted to step away from product knowledge (although briefly) and focus onsome of the business issues. We believe sales and marketing will be atop priority in 2009 and we hope our editorial will stimulate your thoughts. By definition, we are in a technical business and we histori-cally pay less attention to commercialization. That is a luxury we can’t afford any more.You’ll spend more time this year training your sales staff, challeng-ing your marketing people, and re-examining business operations. We call this a
Pocket Survival Guide
. “Pocket” because we wanted asmall format you wouldn’t mind picking up at a trade show. “Survival Guide” because we wanted to highlight the importance of re-examin-ing your sales and marketing skills.Tools for sales and marketing gain value in your arsenal when busi-ness becomes a battle over territory, a struggle for clients. We’ve added an introduction to
D-Tools System Integrator 5.5
as a way to high-light the need to win with proposals and streamline operations.
MAGAZINE FOR EuROpE’s pRO Av INstAllERs
M
Vol. 5 No. 1 rAVe EUROPE
magazine is pub-lished on special occasions in conjunction withthe weekly e-newsletter of the same name. Ourtarget audience is the more than 15,000 systemintegrators, installers, OEMs, distributors, andother channel players in the markets of WesternEurope, Central & Eastern Europe and the largermarkets within Middle East/Africa. You can quali-fy for your FREE subscription by filling out a profileat:
www.proAVbiz-europe.com
.
rAVe Europe
e-newsletter is published in a jointventure with: Kayye Consulting, a company dedi-cated to the interests and success of dealers,manufacturers, and other companies in the pro-fessional audiovisual industry. Gary Kayye, found-er of Kayye Consulting, is one of the most promi-nent personalities in the audiovisual industry.Known as an accurate and candid visionary, hecalled upon often to deliver seminars and speech-es and to write feature articles and editorials thathelp AV manufacturers and systems integratorsunderstand the future of their businesses.
All material Copyright 2009.
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