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Sales@eBillme.com | Toll-Free: 1.866.365.6632 | www.eBillme.com | 2207 Concord Pike #510, Wilmington, DE, USA 19803-2908© Copyright 2008. eBillme
 TM
is a trademark of MODASolutions Corporations.
eBillme™ CASE STUDY: Crutchfeld™
MODASOLUTIONS
Crutchfeld Provides Cash Payment Option to Customers –Delivered On-Time and with Fast ROI rom eBillme
In 1974, in his mom’s basement, Bill Crutcheld saw an untapped market and turned a car audio hobby intoa thriving national catalog business. Today,Crutcheldhas evolved into one o the most respected retailersor home, car, and portable electronics in the world. The Crutcheld catalog and website are known orin-depth content and helpul tools, including articles, reviews and do-it-yoursel videos that take consumersall the way rom product research right through complete installation. Crutcheld catalogs still arrive at thehomes o home entertainment enthusiasts throughout the United States and Canada 34 years later, and itswebsite has received the BizRate Circle o Excellence Award eight years in a row, along with similar accoladesrom Smart Money, Forbes, and Time magazines.Crutcheld’s reputation or outstanding customer service is well-known in the industry as well as withconsumers world-wide. Making the purchase as easy and convenient as possible or the customer is onearea where Crutcheld stands out. So when the company decided to provide a cash payment option atcheckout, it was critically important that they were able to maintain consistency with their overall customerservice excellence.“We waited a long time to ofer a cash option because we wanted to nd one that made sense or ourbusiness and or our customers,” said Roger Howard, manager o inormation technology or Crutcheld.“eBillmeofered the right user experience and was able to integrate into our backend system aster thanany other payment option we’ve worked with on our site.”Crutcheld began seeing strong results within only two months ater launching eBillme.“We were pleasantly surprised at the amount o transactions we saw with eBillme and the amount o revenueit generated or a new payment option,” said Deborah McPhillips, director o nancial and operational analysisat Crutcheld. “The eBillme team has been great to deal with. They have a personal approach to their businessthat ts well with our own philosophy o providing award-winning customer service.”Crutcheld has also seen an increase in their Average Order Value on eBillme transactions, as customers arending the option to make payments in cash very attractive. The return on investment on the system hasbeen aster than expected as well. “With minimal upront investment and quick implementation time, eBillmehas paid or itsel in a short time period,” added McPhillips. “Our goal is to provide a superior customerexperience, and eBillme has been an extension o the high level o service our shoppers have come toexpect. We are also excited about the cost savings and revenue we are realizing rom integrating eBillme.”Crutcheld’s extensive website is continuously being developed and enhanced by a team dedicated toproviding the best shopping experience. “We have denitely seen a trend towards more and more shoppersusing alternative payment methods at checkout,” said McPhillips. “As we see more o our revenue streamcoming in rom alternative payment methods, we elt ofering eBillme as a payment option was importantor our customers.”
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