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Reaching Big Spenders:The Online Banking Opportunity
A JC Williams Group Report
MODASolutions2207 Concord Pike, #510Wilmington, DE 19803-2908866-365-6632www.MODASolutions.com www.eBillme.com September 2007
 
Table of Contents
1. Introduction...................................................................................3
 
Objectives and methodology..............................................................................................3
 
2. Key Findings.................................................................................4
 
Intersection of online bankers and online shoppers...........................................................4
 
Online shoppers and bankers spend more........................................................................4
 
3. Profile of the Online Banker........................................................5
 
Comfort and experience.....................................................................................................5
 
4. Attitudes towards Online Payment.............................................6
 
Safety and security.............................................................................................................6
 
Choice.................................................................................................................................6
 
5. Profile of the Online Shopper......................................................7
 
Gender and age..................................................................................................................7
 
Income................................................................................................................................7
 
Attitude................................................................................................................................8
 
Style....................................................................................................................................8
 
Style and payment..............................................................................................................9
 
6. About eBillme™..........................................................................10
 
Payment process..............................................................................................................10
 
7. Conclusion..................................................................................11
 
8. About MODASolutions...............................................................12
 
 
1. Introduction
In the spring of this year, MODASolutions, the company behind the eBillme payment option,commissioned leading retail consultants, JC Williams Group, to conduct a study of eCommerceshoppers. The result of this independent market assessment identified a lucrative and untappedconsumer segment.This research report identifies the intersection between online shopping and online bankingusers, along with user profiles, behaviors and the opportunities that exist for online merchants.The focus of this study was to understand this key intersection between online shoppers andonline bankers – who are they, and what are their behaviors and attitudes.
Objectives and methodology 
The objective of this study was to gain a better understanding of the intersection betweeneCommerce and online banking. An online survey was conducted in March 2007. The results arebased on a total of 1,077 consumers who use online banking.To participate in the study, respondents had to meet certain criteria relating to online shoppingand online banking.1. Respondents had to have made an online purchase in at least one of followingcategories:
Clothing and accessories;
Furniture, home furnishings, and/or home decor;
Consumer electronics; or
Computer hardware and software.2. In addition, they also had to be active online bill payers and have made at least two billpayments online in the past six months.By way of contrast, the data collected in this survey was compared to a 2006 total US onlineshopping study that was conducted by JC Williams Group.The purpose of this report is to highlight the research findings, and identify opportunities for onlinemerchants.3
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