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Reputation Management
Pro-active & Reactive Strategiesfor Control of the SERPSBy Tom Critchlow
Who am I?
•Tom Critchlow•tom.critchlow@distilled.co.uk•http://twitter.com/tomcritchlow•Distilled•http://www.distilled.co.uk•SEOmoz Global Associate
What I’m going to cover
•What is reputation management?•Kinds of search results•Kinds of reputation management•Tactics•Keeping it natural•Pitfalls•Rapid-fire advanced tactics
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