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FORE Georgia 0309C

FORE Georgia 0309C

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Published by golffore
Premiere Golf publication for Georgia.
Premiere Golf publication for Georgia.

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Published by: golffore on Mar 10, 2009
Copyright:Attribution Non-commercial

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06/14/2009

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GEORGIAPGA.COM GOLFFOREGEORGIA.COM MARCH 2009
      «      «
stint outside golf, returned as SoutheasternRegion Tournament Sales Director for American Golf in the late 1980s.Couey joined Killearn, Inc., in 1996 asthe Director of Sales and Marketing forEagles Landing, one of the metro area’soutstanding private clubs. Killearn hasdeveloped and owns a number of greatGeorgia golf facilities, among them Waterfall Country Club, Kingwood Golf Club & Resort, Durham Lakes Country Club and Eagle’s Brooke Country Club.During his years with Killearn, Couey says he has built “a very good following. Ihave a large data base of loyal customers.”Because of the economy, there may nottournament, for youth baseball or a 5K run. But for us, it’s mainly about golf tournaments.”Couey has more than 30 years experiencein the golf business, working in several dif-ferent aspects of the industry. He spentmost of the 1970s as a manager and golf professional at one of Atlanta’s busiest facil-ities – North Fulton Golf Club, and after a
 B y M i k e B l u m
tarting a company in the currentclimate of challenging economictimes requires a significant leap of faith, but
John Couey 
is preparedto make that jump.Couey, who has a long history of  working behind the scenes in the Atlantagolf market, has created
InnovativeSports Events
, which will assist non-profits, charitable organizations andcorporate entities in conducting fund-raisers, primarily golf events.Innovative Sports Events (ISE) willmanage the event “from beginning toend,” Couey says. “We’ll do more than justthe golf. We’re a full service managementcompany.”There are currently existing companiesthat work in the same field, but Couey believes ISE has something that will sepa-rate his company from those alreadoperating – a Barco B-10 mobile LEDdisplay, also known as an electronic leaderboard or score board. A key for any fund-raising event is tosecure sponsorship, and Couey feels havingthe LED display on site will benefit organ-izations in that respect, as well as ensuringthat the sponsors receive sufficient bangfor their bucks.“Its great for sponsors and it goesbeyond golf. It can be used at a soccer
G e o rgia G o lf B u sin e ss
GeorgiaGolf CourseOwners Association
w w w . g g c o a . c o m
770-235-0735
BartramTrailpartof AugustagolfsceneHarrisEnglishpartof strongGeorgiateamTigerWoodsamongMastersquestions
      I      N      S      I      D      E      T      H      I      S      I      S      S      U      E
81218
[SeeInnovativeSports,page6 ]
      G      S      G      A      S      T      E      V      E      D      I      N      B      E      R      G
S
 Barco B-10 Mobile LED Message Display
NewgolfcompanydebutsinAtlanta
Innovative Sports Events enters tournament management field
 
welcome to the driving range.
(golf optional)
         
2009 Cadillac Escalade2009 Cadillac CTS
2
GOL FFORE GE OR GIA.COMM AR CH 2 0 0 9
 
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GOL FFOREGE OR GIA.COMM AR CH 2 0 0 9

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