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 “
Discovery
consists of 
seeing
what everybody has seenand
thinking
what nobodyhas
thought
.
”
KAUFFMAN Thoughtbook
 
2009
E x c E r p t f r o m
Fourth in an ongoing series, the
Kauffman Thoughtbook 2009 
captures what we arethinking, learning, and discovering about education, entrepreneurship, and advancinginnovation. This collection of more than forty essays is written by the talented KauffmanFoundation associates, partners, and experts who are pursuing the principles and visionset by our founder, Ewing Kauffman.REQUEST YOUR COMPLIMENTARY COPY AT
kauan.g
©2008 by the Ewing Marion Kauffman Foundation. All rights reserved.
 
138
Where Goodess Lies:
a Ope Letter to College Stdets
JUDITh Cone
Vic Prsidt, ergig Stratgis, ewig mari Kauffa Fudati
Der Stdets,Two ctors hve coe together to ispire e to write this letter to yo. irst, iths bee y privilege to proote cross-cps etrepreership o colleged iversity cpses, d I hve et soe zig yog people with gretetrepreeril ides who wt their lives to cot or soethig sigict. I lsohve et y stdets who hve o iterest i etrepreership becse theyhve  egtive perceptio o bsiess. It is ily to the tht I write this letter.The secod ctor is tht the world is hgry or wht we ote tke or grted.I hve bee ivited to visit cotries rod the world to spek with leders ohow to proote etrepreership s  wy to crete opportity d hope ortheir yog people. These leders clerly derstd tht etrepreers crete theet ew jobs by brigig iovtive prodcts d services to cstoers.The ost recet exple is  eetig I tteded, coveed by Her HighessSheikk mozd o Qtr, tht ocsed o how to crete ecooic opportity oryog people i the middle Est d norther aric. Kowig tht hopelessesskes the world  ore dgeros plce, she hs coitted $100 illio
Excerpt ro
Kauffman Thoughtbook 2009
. ©2008 by the Ewig mrio K odtio. all rights reserved.
 
139
to developig ecooic opportity. I st t  tble with people ro schcotries s Syri, Tisi, d morocco d herd their leders ke pls toprovide etrepreership edctio. ayog Syri etrepreer who oded itio copy tlked botollowig his dres d the thrillo beig ecooiclly idepedetthrogh his ow eorts. ad, iIdoesi, I et  yog  who hs doght bsiess d is brigig iore oey th yoe i his ilyhs ever see. The coo thred i ll o this is the belie tht etrepreershipis  powerl vee or prosperity or  idividl,  regio, or  cotry.I experiece the hger i the world or the privilege o cretig jobs throghetrepreership, d the I retr to the uited Sttes, where I see soethigtht trobles e.Soe stdets d proessors reject bsiess s  orlly resposible wy to spedoe’s lie. The isse I hve is ot tht soe people wold rther work i the pblicsector (goveret) or the socil sector (oprot work), bt tht they ssig higher orl cllig to these two sectors th to the privte sector (bsiess).as  college stdet, yo re tteptig to gi the kowledge, skills, etworks,d ispirtio to live  hppy, prodctive, d eigl lie. I like to thik o ech o yo s oe it o cretive potetil. Lookig t it this wy es thtclty ebers re ore th dispesers o kowledge. They re gides log yor jorey, techig the sbjects, pssig log belies d bises, hopelly ispirigyo, d chllegig yo, to cosider the types o people yo will becoe.
- Where Goodess Lies -
I experiece the hgeri the world or theprivilege o cretig jobsthrogh etrepreership,d the I retr to theuited Sttes, whereI see soethig thttrobles e.
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