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Audit Pemasaran

Audit Pemasaran

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Published by Nouna Intan d'Ca

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Published by: Nouna Intan d'Ca on Mar 19, 2013
Copyright:Attribution Non-commercial

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04/30/2014

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KELAS REGULERSTIE MANDALA JEMBERM. DIMYATI, 2008
 
Kinerja organisasi di pasar dipengaruhilangsung oleh 3 persepsi strategis :
Posisi pasar sekarang
Sifat dari peluang dan ancaman lingkungan
Kemampuan organisasi menanggulangiperkembangan lingkungan
 
Menjawab pertanyaan sentral:
Dimana perusahaan sekarang ?
Kemana perusahaan ingin pergi ?
Bagaimana perusahaan seharusnyamengorganisasi sumberdayanya untuk mencapaikesana?

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