COLDPLAY

The first thing we noticed about Coldplays website is that their icons move when you place the mouse on them . This is a clever way of interacting with the audiences curiosity . Makes the audience engage and view more of the bands page.

They have put an option for the fans to upload their own videos and photos from lives . This shows a Web 2.0 use of the media, where the audience produces their own media product and shares the experience in a more interactive and social way aimed directly at other fans on the website.

They have added links to their official facebook, twitter and tumblr accounts which makes fans get in touch with them easier. Using tumblr is also a very personal way to reach out to their audience as many people started using it rather than facebook.

They have included their Twitter updates on their page so fans could instantly follow or retweet them. We can see theyre tweeting to a fan and that gives the audience more confidence to talk to them and get engaged with the material on the website.