to Deloitte’s inaugural report on some o the most important emerging businesstrends that inuence executives’ approach to top-line strategy. Tese aren’t the only trendsin business today, but we’ve ocused on these eight or a variety o reasons. First, these trends havethe potential to have a signicant impact on business strategy within the next two years, beginningright now. Second, each o these issues has continued to bubble up in our conversations with clientsand other business leaders over the past year. Our research bears out those impressions and inormsthe orward-looking view o this report.Our theme or these trends is
Adapt. Evolve. ransorm.
because each has the potential to upendlong-held assumptions, energize strategic planning eorts, and even undamentally shi the busi-ness environment or individual companies or industries. I you’re looking or ideas to challengeyour thinking today and spur some big new ideas, look no urther.Tis year, we have grouped our trends into two categories. “Get Closer” trends are those thatoer the potential to help organizations become more interconnected with customers, partners, andother stakeholders such as governments. “Reach Further” trends can help you nd new opportuni-ties, products, markets, and leaders. O course, there’s plenty o overlap between the trends in thesecategories, and each o them deserves your attention.Each trend is structured similarly, to help you get the most value rom reading them. In a ew words, each entry answers critical questions: What is this trend about? What drivers are contribut-ing to this trend? What lessons have leaders already learned about this trend? What advice can beoered or someone who wants to turn this trend to his or her advantage?Tanks or your interest in this year’s report. As always, we welcome your eedback and ques-tions—and we wish you the best as you turn to ace new strategic challenges and opportunitiesthis year.
Principal and National Managing DirectorStrategy & OperationsDeloitte Consulting LLP
Principal and Chie Marketing OcerStrategy & OperationsDeloitte Consulting LLP
Adapt. Evolve. Transform.