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Building on the BRICs: Redraw the Global Map of Opportunity and Competition

Building on the BRICs: Redraw the Global Map of Opportunity and Competition

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Published by: Deloitte University Press on Mar 19, 2013
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07/01/2013

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Business Trends2013
 Adat. Eole. Transorm.
 
Preace
W
elcome
to Deloitte’s inaugural report on some o the most important emerging businesstrends that inuence executives’ approach to top-line strategy. Tese aren’t the only trendsin business today, but we’ve ocused on these eight or a variety o reasons. First, these trends havethe potential to have a signicant impact on business strategy within the next two years, beginningright now. Second, each o these issues has continued to bubble up in our conversations with clientsand other business leaders over the past year. Our research bears out those impressions and inormsthe orward-looking view o this report.Our theme or these trends is
 Adapt. Evolve. ransorm.
because each has the potential to upendlong-held assumptions, energize strategic planning eorts, and even undamentally shi the busi-ness environment or individual companies or industries. I you’re looking or ideas to challengeyour thinking today and spur some big new ideas, look no urther.Tis year, we have grouped our trends into two categories. “Get Closer” trends are those thatoer the potential to help organizations become more interconnected with customers, partners, andother stakeholders such as governments. “Reach Further” trends can help you nd new opportuni-ties, products, markets, and leaders. O course, there’s plenty o overlap between the trends in thesecategories, and each o them deserves your attention.Each trend is structured similarly, to help you get the most value rom reading them. In a ew words, each entry answers critical questions: What is this trend about? What drivers are contribut-ing to this trend? What lessons have leaders already learned about this trend? What advice can beoered or someone who wants to turn this trend to his or her advantage?Tanks or your interest in this year’s report. As always, we welcome your eedback and ques-tions—and we wish you the best as you turn to ace new strategic challenges and opportunitiesthis year.
Mike Canning 
Principal and National Managing DirectorStrategy & OperationsDeloitte Consulting LLP
Jessica Kosmowski
Principal and Chie Marketing OcerStrategy & OperationsDeloitte Consulting LLP
Adapt. Evolve. Transform.
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