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A COMPARATIVE STUDY OF CUSTOMER PROVIDED BY ICICI AND SBI

A COMPARATIVE STUDY OF CUSTOMER PROVIDED BY ICICI AND SBI

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Published by m.j.vidhyaa
HOW THE PUBLIC BANKS ARE COMPETING WITH PRIVATE BANKS. AND WHICH BANK GIVES THE BEST CUSTOMER SERVICE.
HOW THE PUBLIC BANKS ARE COMPETING WITH PRIVATE BANKS. AND WHICH BANK GIVES THE BEST CUSTOMER SERVICE.

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Categories:Types, School Work
Published by: m.j.vidhyaa on Mar 10, 2009
Copyright:Attribution Non-commercial

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09/28/2013

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Management Thesis - IIFinal ReportOnA Comparative study of customer services in ICICI and SBI.
Submitted by
M.J.VIDHYAAII YEAR MBAINC KEELKATTALAI
Under the Guidance of 
DR.J.GAYATRIFACULTY GUIDEINC KEELKATTALAI
1
 
ICFAI National college, KEELKATTALAI
(Certificate from Faculty Supervisor)
CERTIFICATE
This is to certify that the Management Thesis titled
“A Comparative study of customer services in ICICI and SBI”
submitted by
M.J.VIDHYAA
Enroll No:
7NBCT011
during Semester IV of the MBA Program (The Class of 2009)embodies original work done by him/her. 
Signature of the Faculty SupervisorName (in Capitals)
:
MRS.DR.J.GAYATHIDesignation : Faculty Member - MarketingCampus
:
KEELKATTALAI
 
2
 
Table of contents
Chapter 1: Introduction 07 - 331.1 Overview of banking Industry 71.2 Company Profile 131.3 Research objective 311.4 Review of literature 311.5 Key Words 32Chapter 2: Research Methodology 34 372.1 Sampling Design 352.2 Pilot Study 362.3 Research Methodology 372.4 Limitations of the Study 37Chapter 3: Data Analysis and Interpretation 38 - 81 Chapter 4: Findings, Recommendations and Conclusion 82 - 85Chapter 5: Appendices 86 - 913

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