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MEMORY MODEL – ATKINSON & SHIFFRINMEMORY MODEL – ATKINSON & SHIFFRIN
 
 
MEMORY MODEL – ATKINSON & SHIFFRINMEMORY MODEL – ATKINSON & SHIFFRIN
 
 
MEMORY MODEL – ATKINSON & SHIFFRINMEMORY MODEL – ATKINSON & SHIFFRIN•Sensory memory (register)
–Not attended to – held very briefly–Two types:
•Iconic memory (visual)•Duration: about 0.5-1.0 seconds•Processing: raw perceptual processing
–Echoic memory (auditory)
•Duration: 2-3 seconds•Processing: raw perceptual processing
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