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InstructorDr. Zeenat IsmailClassBBA-I/IResearch byKhwaja Hassam Jahanzaib Riaz Jehangir HansotiaAyaz Ali Brohi Yousaf Khan Afridi
 
CONTENTS
TopicPageNo
1.The Case of DaimlerChrysler12.Introduction23.What is Crisis?24.Explanation of Crisis25.Types of Crisisa.On the basis of social settingsb.On the basis of frequency and timingc.Relationship between operational, potential andsudden crisis36.Examples of Crisisa.Karachi Oil Spillb.Chernobylc.Hurricane Katrinad.Tsunami57.Crisis Management78.What is Crisis Management?79.Purpose of Crisis Managementa.Survivalb.Reduce Personal Liabilityc.Minimize Negative Reactiond.Safeguard Company Assetse.Minimize Financial Losses710.Critical success factors for effective Crisis Managementa.Leadershipb.Speed of Responsec.A Robust Pland.Adequate Resourcese.Fundingf.Caring and Compassionate Responseg.Excellent Communications911.Components of Crisis Managementa.Emergency Responseb.Business Continuityc.Crisis Communicationsd.Humanitarian Assistancee.Drills and Exercises10
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12.Methods of Crisis Managementa.Resource Reallocationb.Preventionc.Contingency Planningi.Recognizing the need to planii.Catalogue as many crisis scenarios as possibleiii.Search for ways to prevent each crisisiv.Formulate plans for dealing with each crisisv.Stimulate crisis and the operation of each plan1113.Barriers to Crisis Managementa.Psycho-Social Issuesb.Cultural and Group Issuesc.Environmental Pressure1214.What to do if crisis could not be prevented?1515.DaimlerChrysler case revisited1716.Bibliography18
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