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Effects of Local-Market Radio Ownership Concentration on Radio Localism,

Effects of Local-Market Radio Ownership Concentration on Radio Localism,

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Published by: bitsymetcalf on Mar 10, 2009
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05/10/2014

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Running head: LISTENER OPINIONSThe Rochester Institute of TechnologyDepartment of CommunicationCollege of Liberal ArtsEffects of Local-Market Radio Ownership Concentration on Radio Localism,the Public Interest, and Listener Opinions and Use of Local Radio byMichael J. SaffranListener Opinions1
 
Table of ContentsAbstract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Background and Literature Review. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Method. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Results. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Discussion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55Appendix A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64Appendix B. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70Listener Opinions2
 
EFFECTS OF LOCAL-MARKET RADIO OWNERSHIPCONCENTRATIONON RADIO LOCALISM, THE PUBLIC INTEREST, ANDLISTENER OPINIONS AND USE OF LOCALRADIOAbstractThe Telecommunications Act of 1996 and ensuing radio ownership consolidation are blamed for harming
radio localism
and
the public interest.
Prior studies examinedimpacts attributed to consolidation on format diversity and other measures; however,none explored influences on listener perceptions. The present research sought todetermine effects of local-market ownership concentration on listener opinions and useof radio—potentially indicative of stations’ localism and public service—by surveyinglisteners in markets categorized by ownership concentration levels. Findings suggestconcentration does not strongly influence perceptions; however, overall results indicatepotentially negative consequences from local and national consolidation on amountsof local music, news, and public-service programming; live-local programming;and station responsiveness. Findings suggest policy change that could enhanceradio localism.Keywords: localism, media ownership consolidation, public interest, radio,Telecommunications Act of 1996Listener Opinions3

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