and new businesses that have the foundation they need in order tosucceed in the long run."
Rather than treating the crowdfunding of a project as a single, one-timeevent, Crowd Supply supports creators with the critical services theyneed in order to successfully deliver their products into the hands of their customers:
In the pre-approval phase, Crowd Supply partners with creatorsfrom the moment they submit their project, providing actionablefeedback from its experienced engineers, entrepreneurs andmarketing professionals.
Once a project is approved, a minimum funding goal is establishedand a production delivery schedule is agreed upon, Crowd Supplyhosts the cross-platform campaign (mobile, tablet, desktop) togather pledges.
As soon as the minimum funding goal is reached, backers' fundsare made available to the project creator, as much as six to eightweeks sooner than other platforms. In this way, Crowd Supplygives creators a head start on their development schedules toimprove the odds that backer expectations will be met.
Post-crowdfunding, the project's campaign page on Crowd Supplyconverts to a 'pre-order page' for consumers who wish to receive anearly delivery of the product. Creators determine retail pricing andan estimated ship date, and this is accurately communicated to potential pre-order customers.
Once the project becomes a finished, manufactured product,Crowd Supply becomes an e-commerce reseller. Customers canorder these recently crowdfunded products for same-day shipment.