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Marketing Mix-Mcdonald's India

Marketing Mix-Mcdonald's India

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Published by wasim.shaikhs4074
This is a presentation of an extensive marketing study on McDonald's India....
This is a presentation of an extensive marketing study on McDonald's India....

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Categories:Business/Law
Published by: wasim.shaikhs4074 on Mar 10, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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Presented By:
AbhishekBhartiya
B. Aditya Mohan
Geetika Sodhi
Mahek Nangia
Mukul Kumar 
Wasim Shaikh
Marketing MixFor
 
IntroductionIntroduction
 Total Revenue for McDonald’s India in2006-07 was $740.2 million.
Estimated CAGR of 40 percent.
Rs 400 crores being put in for expansionplans into Tier II cities within next three
Doubling of turnover within three years.
Market share of 18 percent in northIndia.(includes restaurants, cafes, fast
McDonald’s is the Eighth Most PowefulBrand in the World.
----
Source: Millward Brown Optimor (including data from
brandz
,
 
Brief HistoryBrief History
McDonald's was started as a drive-inrestaurant by two brothers,
RichardRichard
 and
Maurice McDonaldMaurice McDonald
 in California, US in the
By mid-1950s, the restaurant's revenues hadreached $350,000.
Ray KrocRay Kroc
, distributor for milkshake machines,expressed interest in the business, and hefinalized a deal for franchising with the
He established a franchising company, the
McDonald System Inc.McDonald System Inc.
and appointed
In 1961, he bought out the McDonald brothers'share for $2.7 million and changed the nameof the company to
McDonald's CorporationMcDonald's Corporation
.In 1965, McDonald's went public…

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Kueh Seggupa liked this
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Dipesh Vaja added this note
hey m duin same project i.e. mix marketing icompanies- McDonalds so can u plz send me projct @ dk.vaja@gmail.com nd lz do rply its damn urgent
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